Market Insights Advertising & Media Media Cinema

Cinema Concessions - Norway

Norway

In Norway, revenue in the Cinema Concessions market market is projected to reach €219.40m in 2024.
Revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.22%, leading to a projected market volume of €257.10m by 2029.
The number of viewers in the Cinema Concessions market market in Norway is expected to reach 4.0m users by 2029.
User penetration will be 65.4% in 2024 and is projected to increase to 69.1% by 2029.
The average revenue per viewer in Norway is anticipated to amount to €60.83.
In a global context, the majority of revenue will be generated the United States, where it is expected to reach €9,166.00m in 2024.
Norway's cinema concessions market is increasingly focusing on sustainability, with theaters prioritizing eco-friendly packaging and locally sourced snacks to attract environmentally conscious audiences.

Key regions: Germany, Europe, United States, China, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Cinema Concessions market in Norway has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Norwegian consumers have shown a growing preference for a unique and immersive cinema experience. They are increasingly seeking out cinemas that offer a wide range of concessions, including gourmet food and beverages. This shift in preferences can be attributed to the desire for a more luxurious and enjoyable movie-watching experience. Additionally, there is a growing trend of consumers valuing convenience and time-saving options, leading to an increased demand for pre-packaged concessions that can be easily purchased and consumed during the movie.

Trends in the market: One of the key trends in the Cinema Concessions market in Norway is the introduction of locally sourced and organic food and beverage options. Cinemas are partnering with local suppliers to offer a variety of high-quality, sustainable and healthy concessions. This trend is driven by the increasing awareness and demand for organic and locally sourced products among Norwegian consumers. Cinemas are also focusing on offering a diverse range of concessions to cater to different dietary preferences and restrictions, such as vegan and gluten-free options. Another trend in the market is the integration of technology to enhance the concession experience. Cinemas are leveraging digital platforms and mobile apps to streamline the ordering and payment process, allowing customers to pre-order concessions and avoid long queues. This not only improves customer satisfaction but also increases efficiency and reduces operational costs for cinemas.

Local special circumstances: Norway's high disposable income and strong economy contribute to the growth of the Cinema Concessions market. With a high standard of living and a culture that values leisure and entertainment, Norwegians are willing to spend more on concessions to enhance their movie-watching experience. Additionally, the cold climate in Norway encourages people to spend more time indoors, including going to the cinema, which further drives the demand for concessions.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in Norway is also influenced by underlying macroeconomic factors. The country's stable economy and low unemployment rate provide consumers with the confidence and financial means to indulge in leisure activities, such as going to the cinema and purchasing concessions. Furthermore, the tourism industry in Norway is booming, attracting a significant number of international visitors who contribute to the growth of the Cinema Concessions market. In conclusion, the Cinema Concessions market in Norway is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Cinemas are adapting to consumer demands by offering a wider range of concessions, including locally sourced and organic options, and integrating technology to enhance the overall experience. With a strong economy and high disposable income, Norwegian consumers are willing to spend more on concessions to enhance their movie-watching experience.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.