Market Insights Advertising & Media Media Games

In-game Advertising - Norway

Norway

In Norway, revenue in the In-game Advertising market market is projected to reach €123.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.52%, resulting in a projected market volume of €203.30m by 2029.
The average revenue per user (ARPU) in Norway is expected to amount to €46.48.
In global comparison, most revenue will be generated China, where it is anticipated to reach €43,220.00m in 2024.
In Norway, the expansion of mobile gaming is driving innovative in-game advertising strategies, enhancing brand engagement among the tech-savvy population.

Key regions: China, India, United States, Germany, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The In-game Advertising market in Norway has witnessed significant growth in recent years, driven by changing customer preferences and the increasing popularity of digital gaming platforms.

Customer preferences: Norwegian consumers have shown a growing interest in gaming, with a significant portion of the population actively engaging in gaming activities. This has created a large and diverse customer base for in-game advertising. Additionally, consumers in Norway are increasingly spending more time on digital platforms, including gaming, which presents a lucrative opportunity for advertisers to reach their target audience.

Trends in the market: One of the key trends in the In-game Advertising market in Norway is the integration of native advertising within games. Native advertising seamlessly blends with the gaming experience, providing a non-intrusive way for advertisers to promote their products or services. This trend has gained traction as it allows advertisers to create immersive and engaging experiences for gamers, while also generating revenue for game developers. Another trend in the market is the rise of programmatic advertising in gaming. Programmatic advertising enables advertisers to target specific demographics and deliver personalized ads in real-time. This trend has gained popularity in Norway due to its efficiency and effectiveness in reaching the right audience at the right time. It also allows advertisers to optimize their advertising budgets and maximize the return on investment.

Local special circumstances: Norway has a high level of internet penetration and a tech-savvy population, which has contributed to the growth of the In-game Advertising market. The country also has a strong gaming culture, with a significant number of Norwegian game developers creating innovative and popular games. This has created a favorable environment for in-game advertising, as advertisers can leverage the local gaming industry to reach a highly engaged audience.

Underlying macroeconomic factors: The strong economy in Norway has provided consumers with disposable income, which they are willing to spend on gaming and related products. This has created a conducive environment for advertisers to invest in in-game advertising, as they can expect a positive return on their investment. Additionally, the stable political and regulatory environment in Norway has further fueled the growth of the In-game Advertising market, as it provides a secure and predictable business environment for advertisers and game developers. In conclusion, the In-game Advertising market in Norway is experiencing significant growth due to changing customer preferences, the integration of native advertising within games, the rise of programmatic advertising, the country's strong gaming culture, and favorable macroeconomic factors. Advertisers in Norway have a unique opportunity to leverage the growing popularity of gaming platforms to reach a highly engaged audience and drive business growth.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.