Media - Norway

Norway

In Norway, revenue in the Media market is projected to reach €5.57bn in 2024.
The largest market within this market in Norway is TV & Video, which is expected to have a market volume of €2.07bn in 2024.
In a global context, the highest revenue will be generated the United States, amounting to €496.60bn in 2024.
Furthermore, in the Media market, it is anticipated that 39.07% of total revenues in Norway will be generated through digital Media market by 2029.
Norway's media landscape is increasingly dominated by digital platforms, as traditional outlets adapt to shifting consumer preferences for online content consumption.

Key regions: United States, China, Japan, United Kingdom, Germany

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Monnaie

Analyst Opinion

The Media market in Norway has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Norwegian customers have shown a strong preference for digital media platforms, with a significant shift towards online streaming services and digital publications. This can be attributed to the increasing availability and affordability of high-speed internet connections, as well as the convenience and flexibility offered by digital media. Additionally, there is a growing demand for personalized and on-demand content, which has led to the rise of subscription-based services and targeted advertising.

Trends in the market: One notable trend in the Norwegian media market is the increasing popularity of streaming services such as Netflix and Spotify. These platforms offer a wide range of content at a relatively low cost, making them attractive alternatives to traditional television and radio. The convenience of streaming services, combined with the ability to access content on multiple devices, has contributed to their rapid adoption among Norwegian consumers. Another trend in the media market is the rise of digital publications. Traditional print newspapers and magazines have seen a decline in readership, as more people turn to online sources for news and information. This shift is driven by the convenience of accessing news on digital platforms, as well as the ability to customize content based on individual interests.

Local special circumstances: Norway's small population and high disposable income levels have created a unique market for media companies. While the country may not have the same scale as larger markets, Norwegian consumers have a high willingness to pay for quality content. This has incentivized media companies to invest in producing high-quality and localized content, catering to the specific needs and interests of Norwegian audiences.

Underlying macroeconomic factors: The strong growth in the Norwegian media market can be attributed to several underlying macroeconomic factors. Norway has a stable and prosperous economy, with high levels of disposable income and a strong welfare system. This provides consumers with the financial means to spend on media and entertainment, driving demand for a wide range of content. Furthermore, Norway has a high level of internet penetration, with a well-developed infrastructure that supports fast and reliable internet connections. This has facilitated the widespread adoption of digital media platforms, as consumers have easy access to online content. In conclusion, the Media market in Norway is experiencing significant growth due to changing customer preferences, including a shift towards digital media platforms and personalized content. The local special circumstances, such as the small population and high disposable income levels, have created a unique market for media companies to cater to the specific needs and interests of Norwegian consumers. Additionally, underlying macroeconomic factors such as a stable economy and high internet penetration have further fueled the growth of the media market in Norway.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.