Market Insights Advertising & Media Media

TV & Video - Norway

Norway

In Norway, revenue in the TV & Video market market is projected to reach €2.10bn in 2024.
Revenue in this sector is expected to exhibit an annual growth rate (CAGR 2024-2029) of 2.45%, leading to a projected market volume of €2.37bn by 2029.
The largest market within this market is Traditional TV & Home Video, which is anticipated to have a market volume of €1.36bn in 2024.
In a global context, the highest revenue will be generated the United States, which is expected to reach €259.90bn in 2024.
Within the TV & Video market market in Norway, the number of users is projected to amount to 5.0m users by 2029.
User penetration in this market is expected to stand at 88.1% in 2024.
Additionally, the average revenue per user (ARPU) in Norway is projected to be €431.40 in 2024.
Norway's TV and video market is increasingly embracing streaming services, reflecting a growing consumer preference for on-demand content over traditional broadcasting.

Key regions: China, South Korea, Asia, France, United Kingdom

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Analyst Opinion

Norway, known for its stunning landscapes and high standard of living, is also a country with a thriving TV & Video market.

Customer preferences: Norwegian consumers have a strong preference for high-quality content and cutting-edge technology. They value access to a wide range of TV shows, movies, and sports events, and are willing to pay for premium services that offer a superior viewing experience. Streaming platforms have gained significant popularity in recent years, as they provide on-demand access to a vast library of content. Additionally, Norwegians appreciate local content and are interested in supporting domestic productions.

Trends in the market: One prominent trend in the Norwegian TV & Video market is the shift towards digital streaming services. Traditional cable and satellite TV subscriptions are gradually being replaced by online platforms that offer greater flexibility and convenience. This trend has been fueled by the widespread availability of high-speed internet connections and the proliferation of smart devices. Streaming services such as Netflix, HBO Nordic, and Viaplay have gained a strong foothold in the market, attracting a growing number of subscribers. Another significant trend is the rise of original content production. Streaming platforms are investing heavily in creating their own shows and movies to differentiate themselves from competitors and attract a loyal audience. This has led to an increase in the production of Norwegian content, as these platforms recognize the value of catering to local tastes and preferences. The availability of high-quality domestic content has further contributed to the popularity of streaming services among Norwegian viewers.

Local special circumstances: Norway's small population and distinct language create a unique market dynamic for TV & Video services. While the country has a relatively small consumer base compared to larger markets, it also presents opportunities for niche content providers. Norwegian viewers appreciate content that reflects their culture and language, and there is a demand for localized services that cater specifically to their needs. This has led to the emergence of Norwegian streaming platforms that focus on delivering domestic content and providing a personalized viewing experience.

Underlying macroeconomic factors: Norway's strong economy and high disposable income levels contribute to the growth of the TV & Video market. Consumers have the financial means to invest in premium streaming services and high-quality devices, driving the adoption of new technologies. Additionally, the government's commitment to expanding broadband internet access across the country has facilitated the widespread availability of online streaming platforms. These favorable macroeconomic factors, combined with the preferences of Norwegian consumers, have created a fertile ground for the development of the TV & Video market in Norway. In conclusion, the TV & Video market in Norway is experiencing a shift towards digital streaming services, driven by customer preferences for high-quality content and convenience. The rise of original content production and the availability of domestic programming have further fueled the popularity of streaming platforms. Norway's unique market dynamics, including a small population and distinct language, have created opportunities for niche content providers. The country's strong economy and high disposable income levels, coupled with government initiatives to expand broadband access, have provided a conducive environment for the growth of the TV & Video market in Norway.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.