Market Insights Advertising & Media Media Music, Radio & Podcasts

Digital Music - Norway

Norway

In Norway, revenue in the Digital Music market market is projected to reach €256.30m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.57%, leading to a projected market volume of €305.40m by 2029.
The dominant market within this market is Music Streaming, which is anticipated to have a market volume of €225.30m in 2024.
Globally, the highest revenue will be generated the United States, with an expected figure of €17,510.00m in 2024.
In the Digital Music market market in Norway, the number of users is expected to reach 2.8m users by 2029.
User penetration in Norway will be 46.5% in 2024 and is projected to increase to 49.1% by 2029.
The usage share of Spotify in the Digital Music market market in Norway is estimated to be 52.0% in 2023.
In 2023, a share of 0.0% of the users is categorized in the 0.0% group.
Norway's digital music landscape is increasingly characterized by the rise of local artists, reflecting a growing consumer preference for homegrown talent and authenticity.

Key regions: Germany, China, Europe, Japan, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Digital Music market in Norway has been experiencing significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: Norwegian consumers have shown a strong preference for digital music over physical formats such as CDs or vinyl records. This can be attributed to the convenience and accessibility offered by digital music platforms, which allow users to stream or download music directly to their devices. Additionally, the rise of smartphones and high-speed internet connections has made it easier for consumers to access and enjoy digital music on the go.

Trends in the market: One of the key trends in the Norwegian digital music market is the shift towards subscription-based streaming services. Platforms such as Spotify, Tidal, and Apple Music have gained popularity among consumers, offering a vast library of music for a monthly fee. This trend can be attributed to the increasing demand for personalized music experiences and the convenience of having access to a wide range of songs at any time. Another trend in the market is the rise of local music streaming platforms. Norwegian consumers have shown a preference for platforms that offer a diverse selection of local music, reflecting their pride in Norwegian artists and their desire to support the local music industry. This trend has led to the emergence of platforms such as WiMP, which focuses on promoting Norwegian music and artists.

Local special circumstances: Norway has a vibrant and thriving music scene, with a rich history of producing talented musicians and bands. The country has a strong tradition of supporting and promoting local artists, which has contributed to the popularity of Norwegian music both domestically and internationally. This cultural emphasis on music has created a favorable environment for the growth of the digital music market in Norway.

Underlying macroeconomic factors: Norway has a high level of internet penetration, with a large percentage of the population having access to high-speed internet connections. This has facilitated the growth of the digital music market, as consumers are able to easily stream or download music from online platforms. Additionally, Norway has a high disposable income per capita, which allows consumers to spend more on entertainment, including digital music. In conclusion, the Digital Music market in Norway is experiencing growth due to changing customer preferences, including a shift towards subscription-based streaming services and a preference for local music. The country's cultural emphasis on music and high level of internet penetration have also contributed to the market's development. With advancements in technology and the increasing popularity of digital music platforms, the market is expected to continue its growth trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.