Market Insights Advertising & Media Advertising

Digital Classifieds - Thailand

Thailand

Ad spending in the Digital Classifieds market in Thailand is forecasted to reach €78.26m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.31%, leading to a projected market volume of €79.50m by 2029.
When compared globally, China is expected to generate the most ad spending (€7,030.00m in 2024).
The average ad spending per internet user in the General classifieds market is projected to be €0.37 in 2024.
Within the Digital Classifieds market, 49% of total ad spending is estimated to be generated through mobile in 2029.
Thailand's digital classifieds market is experiencing a surge in user engagement, driven by the growing popularity of online shopping and mobile commerce platforms.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in Thailand has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Digital Classifieds market in Thailand have shifted towards convenience and efficiency. With the increasing adoption of smartphones and internet connectivity, consumers are increasingly turning to online platforms to buy and sell goods and services. The ease of browsing and searching for products, as well as the ability to connect with sellers directly, has made digital classifieds platforms a popular choice for Thai consumers. Trends in the market indicate a growing demand for niche and specialized classifieds platforms. While general classifieds platforms continue to dominate the market, there is a rising number of specialized platforms catering to specific industries or interests. This trend can be attributed to the increasing need for targeted advertising and the desire for more personalized user experiences. For example, there are now dedicated platforms for real estate, cars, jobs, and even pets in Thailand. Local special circumstances also play a role in the development of the Digital Classifieds market in Thailand. The country's large population and growing middle class have created a robust consumer base for online classifieds platforms. Additionally, the high internet penetration rate and widespread smartphone usage have made it easier for people to access and use these platforms. Furthermore, Thailand's strong entrepreneurial culture and the increasing number of small and medium-sized enterprises (SMEs) have contributed to the growth of the market, as these businesses rely on digital classifieds platforms to reach their target audience. Underlying macroeconomic factors have also contributed to the growth of the Digital Classifieds market in Thailand. The country's stable economic growth, rising disposable incomes, and increasing consumer confidence have created a favorable environment for online commerce. Furthermore, the government's push for digital transformation and the development of digital infrastructure have further facilitated the growth of the market. In conclusion, the Digital Classifieds market in Thailand is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more consumers embrace the convenience of online platforms and as specialized classifieds platforms gain popularity, the market is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.