Market Insights Advertising & Media Advertising

Digital Banner Advertising - Thailand

Thailand

In Thailand, the ad spending in the Digital Banner Advertising market is forecasted to reach €0.41bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 4.87%, leading to an estimated market volume of €0.52bn by 2029.
When compared globally, the United States is expected to account for the highest ad spending (€61,600.00m in 2024).
The projected average ad spending per internet user in the Digital Banner Advertising market is €5.82 in 2024.
By 2029, 73% of the total ad spending in this market will be attributed to mobile devices.
Thailand's digital banner advertising market is experiencing a surge in programmatic buying, driving targeted and efficient ad placements for brands.

Key regions: India, China, Europe, Japan, United States

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Analyst Opinion

The Digital Banner Advertising market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thailand has a large and growing population of internet users, with a high level of smartphone penetration. This has led to an increase in the demand for digital advertising, including banner ads. Consumers in Thailand are increasingly spending more time online, which has created a captive audience for digital advertisers. Additionally, Thai consumers are becoming more tech-savvy and are more likely to engage with online advertisements.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Thailand is the shift towards programmatic advertising. Programmatic advertising allows advertisers to target specific audiences and deliver personalized messages, resulting in higher engagement and conversion rates. This trend is driven by advancements in technology and data analytics, which enable advertisers to optimize their campaigns and reach the right audience at the right time. Another trend in the market is the increasing use of mobile advertising. With the widespread adoption of smartphones in Thailand, advertisers are increasingly focusing on mobile banner ads to reach their target audience. Mobile banner ads are highly effective in capturing the attention of consumers on the go and driving them to take action.

Local special circumstances: Thailand has a unique cultural and linguistic landscape, which presents both challenges and opportunities for digital advertisers. Advertisers need to be mindful of cultural sensitivities and ensure that their messages are tailored to the local audience. Localization of content and language is crucial to effectively engage with Thai consumers. Furthermore, the Thai government has implemented regulations to ensure that digital advertising is transparent and protects consumer privacy. Advertisers need to comply with these regulations and ensure that their advertising practices are ethical and in line with local laws.

Underlying macroeconomic factors: Thailand has a growing economy with a rising middle class, which has led to an increase in consumer spending. This provides a favorable environment for advertisers to promote their products and services through digital banner advertising. Additionally, Thailand is a popular tourist destination, attracting millions of international visitors each year. This presents an opportunity for advertisers to target tourists through digital banner ads and promote local businesses. In conclusion, the Digital Banner Advertising market in Thailand is experiencing growth due to customer preferences for online content, the adoption of programmatic advertising and mobile advertising, local special circumstances such as cultural and regulatory considerations, and underlying macroeconomic factors such as a growing economy and tourism industry. Advertisers in Thailand need to adapt to these trends and leverage the opportunities presented by the digital advertising landscape to effectively reach and engage with their target audience.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.