Market Insights Advertising & Media Advertising

Cinema Advertising - Thailand

Thailand

In Thailand, ad spending in the Cinema Advertising market is projected to reach €3.95m in 2024.
The ad spending in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.65%, leading to a projected market volume of €5.71m by 2029.
While a projected market volume of €873.60m in 2024 indicates that most revenue will be generated the United States, the dynamics in Thailand's market are also noteworthy.
In the Cinema Advertising market withThailand, the number of viewers is anticipated to amount to 6.2m users by 2029.
Furthermore, the average ad spending per viewer in the Cinema Advertising market in Thailand is projected to be €0.75 in 2024.
In Thailand, cinema advertising is increasingly favored for its immersive experiences, aligning well with the country's vibrant film culture and audience engagement trends.

Key regions: United Kingdom, Japan, United States, Europe, Germany

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Analyst Opinion

The Cinema Advertising market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thai consumers have shown a growing interest in cinema advertising due to its unique and immersive nature. Unlike traditional forms of advertising, such as television or print, cinema advertising allows brands to engage with audiences in a captive environment. This has proven to be particularly appealing to younger demographics who are increasingly difficult to reach through traditional advertising channels.

Trends in the market: One of the key trends in the Thai cinema advertising market is the increasing adoption of digital technologies. Digital cinema screens are becoming more prevalent, offering advertisers the opportunity to create more interactive and engaging campaigns. This trend is driven by advancements in technology and the demand for more visually appealing and dynamic content. Advertisers are also leveraging the popularity of social media platforms to extend the reach of their cinema campaigns, encouraging audiences to share their experiences online. Another trend in the market is the growing focus on targeted advertising. Advertisers are increasingly using data analytics and audience segmentation techniques to deliver personalized and relevant messages to cinema-goers. This allows brands to maximize the effectiveness of their campaigns and ensure they are reaching the right audience at the right time.

Local special circumstances: Thailand has a vibrant and thriving film industry, with a strong culture of cinema-going. The country has a high number of cinemas per capita, making it an attractive market for advertisers. Additionally, Thai audiences have a strong affinity for local content, which presents opportunities for brands to align themselves with popular Thai films and actors.

Underlying macroeconomic factors: Thailand has experienced steady economic growth in recent years, which has contributed to the growth of the cinema advertising market. A growing middle class and increasing disposable income levels have resulted in higher consumer spending, including on entertainment activities such as going to the cinema. This provides advertisers with a larger audience to target and a greater opportunity to generate a return on their investment. In conclusion, the Cinema Advertising market in Thailand is growing due to customer preferences for immersive and engaging advertising experiences, the adoption of digital technologies, the focus on targeted advertising, the vibrant film industry, and the underlying macroeconomic factors driving consumer spending.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.