Public Cloud - Poland

Poland

Revenue in the Public Cloud market is projected to reach €2,329.00m in 2024.
Platform as a Service dominates the market with a projected market volume of €1,070.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.26%, resulting in a market volume of €5,619.00m by 2029.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud Market in Poland is experiencing significant growth, driven by factors such as increasing adoption of digital technologies, rising awareness about the benefits of cloud services, and the convenience offered by online access to computing resources. The market's substantial growth rate can be attributed to the increasing demand for various sub-markets such as Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. These factors are expected to continue driving the growth of the Public Cloud Market in Poland in the coming years.

Customer preferences: With the rapid growth of the Public Cloud Market in Poland, there has been a noticeable increase in the adoption of cloud-based solutions by businesses of all sizes. This is largely driven by the need for cost-effective and flexible IT infrastructure, as well as the growing demand for remote work solutions in the wake of the COVID-19 pandemic. Additionally, the rise of e-commerce and online services has led to a greater reliance on cloud-based platforms, as businesses look to streamline their operations and reach a wider audience.

Trends in the market: In Poland, the public cloud market is experiencing significant growth, driven by the increasing adoption of cloud-based solutions across various industries. The market is witnessing a rise in Software as a Service (SaaS) offerings, with businesses leveraging these services for their scalability and cost-effectiveness. Additionally, there is a growing trend of using cloud-based platforms for data storage and analytics, enabling organizations to make more informed decisions and improve efficiency. These trends are significant as they offer businesses the opportunity to streamline their operations and reduce IT costs. However, they also pose potential challenges for traditional IT service providers, who may need to adapt their offerings to remain competitive in the evolving market.

Local special circumstances: In Poland, the Public Cloud Market is expanding rapidly due to the country's high level of digital maturity and strong government support for digital transformation initiatives. Additionally, the market is benefiting from the country's strategic location, which provides easy access to other European markets. Furthermore, the Polish government's favorable regulatory environment and incentives for foreign investment have attracted major cloud providers to establish their presence in the country.

Underlying macroeconomic factors: The Public Cloud Market in Poland is heavily influenced by macroeconomic factors such as economic growth, government policies, and investment in information technology. As the country experiences steady economic growth, businesses are increasingly looking towards cloud services to streamline operations and reduce costs. Additionally, the Polish government has implemented supportive policies to promote the adoption of digital technologies, further driving the demand for public cloud services. Furthermore, the country's strong investment in information technology infrastructure has made it a favorable market for cloud service providers, leading to its rapid growth in recent years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.