Public Cloud - Poland

Poland

Revenue in the Public Cloud market is projected to reach €2,329.00m in 2024.
Platform as a Service dominates the market with a projected market volume of €1,070.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.26%, resulting in a market volume of €5,619.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach €124.50 in 2024.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Poland has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Polish customers are increasingly turning to the Public Cloud for their computing needs due to its numerous benefits. The scalability and flexibility of Public Cloud services allow businesses to easily adjust their resources according to demand, leading to cost savings and improved efficiency. Additionally, the ability to access data and applications from anywhere and at any time is highly valued by customers, especially in today's digital age where remote work and collaboration have become the norm.

Trends in the market: One of the key trends in the Public Cloud market in Poland is the growing adoption of Software-as-a-Service (SaaS) solutions. SaaS offers a wide range of applications and services that can be accessed over the internet, eliminating the need for customers to invest in expensive hardware and software infrastructure. This trend is particularly evident in the small and medium-sized business segment, where companies are looking for affordable and easy-to-use solutions to meet their specific needs. Another trend is the increasing demand for cloud-based storage and backup solutions. As data volumes continue to grow exponentially, businesses are realizing the importance of secure and reliable storage options. Public Cloud providers offer scalable storage solutions that can accommodate large amounts of data, ensuring its accessibility and protection.

Local special circumstances: Poland has a highly skilled IT workforce and a thriving technology sector, which has contributed to the growth of the Public Cloud market. The country's favorable business environment and government initiatives to promote digital transformation have also played a role in driving adoption. Furthermore, the increasing number of partnerships between international Public Cloud providers and local businesses has helped to expand the market and offer customized solutions tailored to the specific needs of Polish customers.

Underlying macroeconomic factors: The growing Public Cloud market in Poland can also be attributed to several macroeconomic factors. The country has experienced steady economic growth in recent years, leading to increased business investments and IT spending. Additionally, the COVID-19 pandemic has accelerated the digital transformation efforts of many organizations, with cloud computing being a key enabler for remote work and digital collaboration. As a result, businesses are investing in Public Cloud services to support their digital initiatives and ensure business continuity. In conclusion, the Public Cloud market in Poland is witnessing significant growth due to customer preferences for scalability, flexibility, and remote accessibility. The adoption of SaaS solutions and cloud-based storage options are key trends in the market. Local special circumstances, such as a skilled IT workforce and a favorable business environment, have further fueled this growth. Additionally, underlying macroeconomic factors, including economic growth and the impact of the COVID-19 pandemic, have contributed to the increasing demand for Public Cloud services in Poland.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.