Public Cloud - Germany

  • Germany
  • Revenue in the Public Cloud market is projected to reach €29.75bn in 2024.
  • Software as a Service dominates the market with a projected market volume of €15.82bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.83%, resulting in a market volume of €67.58bn by 2029.
  • The average spend per employee in the Public Cloud market is projected to reach €652.00 in 2024.
  • In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

 
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Analyst Opinion

The Public Cloud market in Germany has been experiencing significant growth in recent years, driven by customer preferences for flexible and scalable computing resources, as well as the increasing adoption of cloud technologies by businesses across various industries. Customer preferences in the German market have shifted towards the Public Cloud due to its numerous benefits, including cost savings, improved agility, and the ability to easily scale resources up or down based on demand. Businesses in Germany are increasingly looking to leverage the Public Cloud to optimize their IT infrastructure and drive digital transformation initiatives. Trends in the market indicate a growing demand for Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions in Germany. This is driven by the need for businesses to quickly provision and manage their computing resources, without the need for significant upfront investments in hardware and infrastructure. Additionally, there is a rising demand for cloud-native technologies and solutions, as businesses seek to develop and deploy applications that are specifically designed for the cloud environment. Local special circumstances in Germany, such as strict data protection regulations and concerns about data sovereignty, have also influenced the development of the Public Cloud market. German businesses and consumers place a high value on data privacy and security, and therefore prefer cloud providers that offer strong data protection measures and comply with local regulations. This has led to the emergence of local cloud providers in Germany, who cater to the specific needs and requirements of the German market. Underlying macroeconomic factors, such as the increasing digitalization of businesses and the growing importance of cloud technologies in driving innovation and competitiveness, have further fueled the growth of the Public Cloud market in Germany. The country's strong economy and robust IT infrastructure have created a favorable environment for cloud adoption, with businesses across various sectors recognizing the potential of the Public Cloud to transform their operations and drive business growth. In conclusion, the Public Cloud market in Germany is experiencing significant growth, driven by customer preferences for flexible and scalable computing resources, as well as the increasing adoption of cloud technologies by businesses. The market is characterized by a growing demand for IaaS and PaaS solutions, as well as cloud-native technologies. Local special circumstances, such as data protection regulations and concerns about data sovereignty, have also influenced the development of the market. Underlying macroeconomic factors, such as the digitalization of businesses and the importance of cloud technologies in driving innovation, have further fueled the growth of the Public Cloud market in Germany.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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