Software - Poland

Poland

Revenue in the Software market is projected to reach €2.10bn in 2024.
Enterprise Software dominates the market with a projected market volume of €0.87bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.89%, resulting in a market volume of €2.64bn by 2028.
In global comparison, most revenue will be generated in the United States (€327.80bn in 2024).

Key regions: United States, Canada, Germany, China, Japan

Definition:

In general, software is defined as a set of instructions written as programming code to execute specific tasks on a computing device. The Software market covers a wide range of software products and solutions that are publicly sold by various companies. Most software solutions in this market are designed for professional use, but some can also be suitable for personal use. They can also range from basic productivity tools such as word processors and spreadsheets to complex software solutions such as project management tools, graphic design software, and enterprise resource planning software.

Products in the Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The market contains four markets that are based on the functionality of the software:

Productivity Software refers to application software that supports activities such as producing documents, spreadsheets, drawings, and presentations. This market includes Administrative Software, Collaboration Software, Office Software, Creative Software, and Construction and Design Software.
Enterprise Software refers to all software that supports essential large-scale business activities such as enterprise resource management, customer management, and supply chain activities. This market includes Enterprise Resource Planning Software, Customer Relationship Management Software, Business Intelligence Software, Supply Chain Management Software, Content Management Software, and Other Enterprise Software.
Application Development Software refers to software and tools that help the overall application development process.
System Infrastructure Software refers to software that provides the base framework for operating and managing organizational processes and services on hardware devices.

Additional Information:

The Software market comprises revenue and revenue change as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Adobe, SAP, Oracle, and Salesforce.

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Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The demand for software in Poland has been on a steady rise in recent years, with various factors contributing to this growth.

Customer preferences: Polish customers have shown a preference for software that is easy to use, affordable, and has a high level of functionality. They also tend to prioritize software that is compatible with their existing systems and devices. This preference for user-friendly and cost-effective software has led to an increase in the popularity of cloud-based solutions and open-source software.

Trends in the market: One of the key trends in the Polish software market is the shift towards cloud-based solutions. This trend has been driven by the increasing availability of high-speed internet and the growing need for remote access to software and data. Another trend is the rise of mobile applications, with more and more businesses developing apps to reach customers on-the-go. Additionally, there has been a growing interest in artificial intelligence and machine learning, with businesses looking to leverage these technologies to improve their operations and gain a competitive edge.

Local special circumstances: Poland has a large and growing tech industry, with a number of software development companies and startups based in the country. This has created a highly competitive market, with companies vying for customers and talent. Additionally, the Polish government has been supportive of the tech industry, offering tax incentives and funding programs to encourage innovation and growth.

Underlying macroeconomic factors: Poland has experienced strong economic growth in recent years, with a stable political environment and a skilled workforce. This has led to an increase in investment in the country, including in the tech sector. Additionally, Poland's membership in the European Union has provided access to a larger market and increased opportunities for trade and collaboration. These underlying factors have created a favorable environment for the growth of the software market in Poland.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.