Software as a Service - Poland

Poland

Revenue in the Software as a Service market is projected to reach €0.92bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.32%, resulting in a market volume of €2.32bn by 2029.
The average spend per employee in the Software as a Service market is projected to reach €49.23 in 2024.
In global comparison, most revenue will be generated in the United States (€176,300.00m in 2024).

Key regions: Japan, United Kingdom, United States, Italy, Germany

Marché

Région

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Monnaie

Analyst Opinion

The Software as a Service market in Poland is experiencing significant growth and development.

Customer preferences: Customers in Poland are increasingly turning to Software as a Service (SaaS) solutions due to their numerous advantages. SaaS offers flexibility, scalability, and cost-effectiveness, allowing businesses to easily access and use software applications without the need for large upfront investments. Additionally, SaaS solutions are typically cloud-based, enabling users to access their applications and data from anywhere, at any time, which is particularly appealing to businesses in today's digital age.

Trends in the market: One of the key trends in the SaaS market in Poland is the adoption of SaaS solutions by small and medium-sized enterprises (SMEs). SMEs form a significant portion of the business landscape in Poland, and they are increasingly recognizing the benefits of SaaS in terms of cost savings and operational efficiency. As a result, there has been a surge in the demand for SaaS solutions tailored for SMEs, such as customer relationship management (CRM) systems, project management tools, and accounting software. Another trend in the market is the growing popularity of industry-specific SaaS solutions. Businesses in various sectors, including healthcare, manufacturing, and retail, are seeking specialized software solutions that cater to their unique needs and challenges. This trend is driving the development of niche SaaS providers that focus on specific industries, offering tailored solutions that address industry-specific requirements.

Local special circumstances: Poland has a thriving startup ecosystem, which is contributing to the growth of the SaaS market. The country has seen a rise in the number of tech startups, many of which are focused on developing innovative SaaS solutions. These startups benefit from the availability of skilled IT professionals, a supportive regulatory environment, and access to funding. The presence of a vibrant startup ecosystem is fostering innovation and competition in the SaaS market, driving its growth.

Underlying macroeconomic factors: Poland's strong economic growth and increasing digitalization are key macroeconomic factors driving the development of the SaaS market. The country has experienced steady GDP growth in recent years, leading to increased business activity and investment. This favorable economic environment provides businesses with the resources and confidence to invest in SaaS solutions. Furthermore, the digitalization of various industries in Poland is creating opportunities for SaaS providers. As businesses across sectors embrace digital transformation, they require efficient and scalable software solutions to streamline their operations and remain competitive. SaaS offers a cost-effective and flexible option for businesses to meet their digitalization needs, driving the demand for SaaS solutions in the market. In conclusion, the Software as a Service market in Poland is growing and evolving due to customer preferences for flexible and cost-effective solutions, the adoption of SaaS by SMEs, the demand for industry-specific solutions, the presence of a thriving startup ecosystem, and favorable macroeconomic factors. These factors are driving the development of the SaaS market in Poland, making it an attractive and promising industry for both local and international players.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.