Market Insights Digital

Smart Home - New Zealand

  • New Zealand
  • The Smart Home market in New Zealand is projected to reach revenue of €229.0m in 2024.
  • This represents a significant growth in the market.
  • The revenue is expected to continue growing at an annual rate of 10.03% from 2024 to 2028, resulting in a projected market volume of €335.7m by 2028.
  • In terms of household adoption, the number of active households in the Smart Home market is expected to reach [users_currentlayer_yearend] by 2028 in New Zealand.
  • This indicates a growing interest and demand for smart home technologies among consumers.
  • The household penetration rate, which measures the percentage of households with smart home installations, is projected to increase from 30.4% in 2024 to 49.8% by 2028.
  • The average revenue per installed Smart Home market in New Zealand is currently estimated to be €373.90.
  • This figure demonstrates the potential for revenue generation in the market and highlights the value that consumers place on smart home technology.
  • When comparing the global market, it is worth noting that United States generates the highest revenue in the Smart Home market sector.
  • In 2024, the revenue United States is projected to be €35,980.0m.
  • This indicates the strong market presence and adoption of smart home technologies United States.
  • Overall, the Smart Home market in New Zealand is expected to experience significant growth in the coming years, driven by increasing consumer interest and demand.
  • The projected revenue, market volume, and household penetration numbers illustrate the potential for expansion in the country's smart home industry.
  • "New Zealand's smart home market is experiencing a surge in demand for energy-efficient devices, driven by the country's commitment to sustainability."

Key regions: United States, United Kingdom, Germany, Europe, Norway

 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Smart Homes
  • Demographics
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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