Smart Home - New Zealand

  • New Zealand
  • The Smart Home market in New Zealand is projected to reach revenue of €225.8m in 2024.
  • This represents a significant growth in the market.
  • The revenue is expected to continue growing at an annual rate of 9.88% from 2024 to 2028, resulting in a projected market volume of €329.1m by 2028.
  • In terms of household adoption, the number of active households in the Smart Home market is expected to reach [users_currentlayer_yearend] by 2028 in New Zealand.
  • This indicates a growing interest and demand for smart home technologies among consumers.
  • The household penetration rate, which measures the percentage of households with smart home installations, is projected to increase from 30.4% in 2024 to 49.8% by 2028.
  • The average revenue per installed Smart Home market in New Zealand is currently estimated to be €368.60.
  • This figure demonstrates the potential for revenue generation in the market and highlights the value that consumers place on smart home technology.
  • When comparing the global market, it is worth noting that United States generates the highest revenue in the Smart Home market sector.
  • In 2024, the revenue United States is projected to be €35,470.0m.
  • This indicates the strong market presence and adoption of smart home technologies United States.
  • Overall, the Smart Home market in New Zealand is expected to experience significant growth in the coming years, driven by increasing consumer interest and demand.
  • The projected revenue, market volume, and household penetration numbers illustrate the potential for expansion in the country's smart home industry.
  • "New Zealand's smart home market is experiencing a surge in demand for energy-efficient devices, driven by the country's commitment to sustainability."

Key regions: United States, United Kingdom, Germany, Europe, Norway

Comparaison de régions


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Smart Homes
  • Demographics
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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