Smart Appliances - Worldwide

  • Worldwide
  • Revenue in the Smart Appliances market is projected to reach €56.2bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.73%, resulting in a projected market volume of €93.6bn by 2029.
  • In the Smart Appliances market, the number of active households is expected to amount to 643.9m users by 2029.
  • Household penetration will be 10.0% in 2024 and is expected to hit 30.8% by 2029.
  • The average revenue per installed Smart Home currently is expected to amount to €278.90.
 
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Analyst Opinion

The Smart Appliances market is experiencing significant growth worldwide, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences:
Customers are increasingly seeking appliances that offer convenience, energy efficiency, and connectivity. Smart appliances, which can be controlled remotely through smartphones or voice assistants, provide the convenience and flexibility that modern consumers desire. Additionally, the growing awareness about environmental sustainability has led to a rising demand for energy-efficient appliances. Smart appliances, equipped with advanced sensors and automation features, help reduce energy consumption and lower utility bills. Furthermore, the desire for connectivity and seamless integration with other smart devices has also contributed to the popularity of smart appliances among tech-savvy consumers.

Trends in the market:
One of the key trends in the smart appliances market is the integration of artificial intelligence (AI) and machine learning (ML) technologies. AI-powered smart appliances can learn from user behavior and adapt their settings accordingly, providing a personalized and optimized experience. For example, smart refrigerators can monitor food inventory, suggest recipes based on available ingredients, and even order groceries automatically. Similarly, AI-enabled washing machines can analyze the fabric type and adjust the wash cycle accordingly, ensuring optimal cleaning performance while minimizing water and energy consumption. Another trend in the market is the increasing adoption of voice control and virtual assistants. Smart appliances compatible with popular voice assistants such as Amazon Alexa and Google Assistant allow users to control their devices through voice commands. This hands-free operation enhances convenience and simplifies daily tasks. For instance, users can ask their smart oven to preheat or their smart vacuum cleaner to start cleaning, all without lifting a finger.

Local special circumstances:
Different regions have their own unique circumstances that influence the development of the smart appliances market. In developed countries, where the penetration of smart home technology is relatively high, there is a greater demand for smart appliances. These markets are driven by the early adoption of technology, higher disposable incomes, and a tech-savvy consumer base. In emerging economies, the growth of the smart appliances market is fueled by factors such as urbanization, rising middle-class population, and increasing internet penetration. As more people move to cities and adopt a modern lifestyle, the demand for smart appliances is expected to rise. Furthermore, the increasing availability of affordable smartphones and internet connectivity is enabling consumers in these regions to embrace smart technology.

Underlying macroeconomic factors:
The growth of the smart appliances market is also influenced by macroeconomic factors such as GDP growth, disposable income, and consumer confidence. In countries with a strong economy and high disposable income, consumers are more likely to invest in premium smart appliances. On the other hand, in regions with slower economic growth or lower purchasing power, the adoption of smart appliances may be limited to a niche segment of consumers. In conclusion, the worldwide smart appliances market is witnessing significant growth due to changing customer preferences, emerging trends, and local special circumstances. The demand for convenience, energy efficiency, and connectivity is driving the adoption of smart appliances. Integration of AI and voice control technologies, along with the rising popularity of virtual assistants, are key trends shaping the market. Additionally, local factors such as urbanization, middle-class population growth, and economic conditions play a crucial role in the development of the smart appliances market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Vue d’ensemble

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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