Security - Worldwide

  • Worldwide
  • Revenue in the Security market is projected to reach €22.0bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.23%, resulting in a projected market volume of €33.6bn by 2028.
  • In the Security market, the number of active households is expected to amount to 630.5m users by 2028.
  • Household penetration will be 10.2% in 2024 and is expected to hit 26.7% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €96.36.
Comparaison de régions

Analyst Opinion

The Security market in Worldwide is experiencing significant growth due to increasing concerns about safety and security across various industries, including residential, commercial, and government sectors.

Customer preferences:
Customers are increasingly prioritizing the safety and security of their assets, leading to a growing demand for security solutions. With the rise in crime rates and the increasing sophistication of threats, individuals and organizations are investing in advanced security systems to protect their properties and ensure the safety of their employees, customers, and families. Additionally, the integration of smart home technologies and the growing popularity of Internet of Things (IoT) devices have further fueled the demand for security solutions that can be remotely monitored and controlled.

Trends in the market:
One of the key trends in the Security market is the adoption of cloud-based security solutions. Cloud-based security systems offer several advantages, including scalability, flexibility, and cost-effectiveness. These systems allow users to remotely monitor and manage their security systems through mobile applications, providing real-time alerts and notifications. The integration of artificial intelligence and machine learning technologies is also driving the development of advanced security systems that can detect and respond to threats more efficiently. Another trend in the market is the increasing use of biometric technology for access control and identification purposes. Biometric systems, such as fingerprint scanners and facial recognition systems, provide enhanced security compared to traditional methods like passwords and access cards. The adoption of biometric technology is particularly prevalent in industries with high security requirements, such as banking, healthcare, and government sectors.

Local special circumstances:
In certain regions, political instability and high crime rates have contributed to the growing demand for security solutions. Countries facing security challenges, such as terrorism or civil unrest, have seen a significant increase in the adoption of security systems to protect critical infrastructure, public spaces, and private properties. Additionally, regions with a high concentration of valuable assets, such as luxury hotels, shopping malls, and financial institutions, have witnessed a surge in the demand for advanced security solutions.

Underlying macroeconomic factors:
The growth of the Security market is also influenced by macroeconomic factors such as urbanization, economic development, and government regulations. As cities become more densely populated, the need for security solutions to ensure public safety and protect valuable assets becomes paramount. Economic development leads to increased investment in infrastructure and commercial properties, driving the demand for security systems. Government regulations and initiatives promoting safety and security also play a significant role in shaping the market landscape, with mandatory requirements for certain industries and sectors. In conclusion, the Security market in Worldwide is witnessing growth due to increasing customer preferences for safety and security, the adoption of cloud-based and biometric technologies, local special circumstances, and underlying macroeconomic factors. As the need for security continues to rise, the market is expected to further expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Vue d’ensemble

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
Veuillez patienter


Des questions ? Nous nous ferons un plaisir de vous aider.
Statista Locations
Contact Temitope Ifekoya
Temitope Ifekoya
Customer Relations

Lun - Ven, 9:00 - 18:00 h (EST)

Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (États-Unis)

Lun - Ven, 9:00 - 18:00 h (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asie)

Lun - Ven, 9:00 - 17:00 h (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asie)

Lun - Ven, 10:00 - 18:00 h (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Lun - Ven, 9:00 - 18:00 h (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Amérique latine)

Lun - Ven, 9:00 - 18:00 h (EST)