eServices - Philippines

  • Philippines
  • The Philippines is expected to see significant growth in the eServices market, with projected revenue reaching €912.20m by 2024.
  • This is in line with the global trend of increasing reliance on digital services.
  • The market is forecasted to continue its upward trajectory, with an annual growth rate (CAGR 2024-2028) of 4.89%.
  • This will result in a projected market volume of €1,104.00m by 2028.
  • Within the eServices market, the Online Gambling market is also expected to experience growth, with a revenue increase of 9.0% projected for 2025.
  • This indicates a positive trend in the online dating industry in the Philippines.
  • When it comes to the Online Gambling market, in the Philippines is poised to have a significant market volume of €621.70m by 2024.
  • This highlights the popularity and potential profitability of online gambling in the country.
  • In a global comparison, in the United States is projected to generate the highest revenue in the eServices market, with an estimated €136,500.00m in 2024.
  • This demonstrates the dominance of the US market in the digital services sector.
  • The average revenue per user (ARPU) in the Online Gambling market is expected to amount to €164.10 in 2024.
  • This indicates the potential profitability of each user in this market.
  • Moving on to the Event Tickets market, the number of users is projected to reach 8.3m users by 2028.
  • This suggests a growing demand for online ticketing services in the Philippines.
  • Lastly, user penetration in the Online Gambling market is expected to be at 6.9% in 2024.
  • This signifies the proportion of the population that engages in online gambling activities, highlighting the popularity of this market.
  • The Philippines is experiencing a surge in the eServices market, with a growing number of freelancers and online service providers catering to a global clientele.

Key regions: China, United States, Europe, Germany, Asia

Comparaison de régions

Analyst Opinion

The eServices market in Philippines has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Customers in Philippines are increasingly embracing eServices as a convenient and efficient way to access various services. The younger generation, in particular, is highly tech-savvy and prefers to use digital platforms for their daily needs. This has led to a surge in demand for e-commerce, online banking, ride-hailing, food delivery, and other eServices.

Trends in the market:
One of the key trends in the eServices market in Philippines is the rapid growth of e-commerce. With the increasing availability of internet connectivity and the rise of mobile devices, more and more consumers are turning to online shopping. This trend has been further accelerated by the COVID-19 pandemic, which has prompted people to avoid physical stores and opt for online shopping instead. Another emerging trend is the popularity of ride-hailing and food delivery services. The convenience of booking a ride or ordering food through mobile apps has made these services extremely popular among urban consumers. This trend is expected to continue as more players enter the market and offer innovative solutions to meet the growing demand.

Local special circumstances:
The archipelagic nature of Philippines presents unique challenges and opportunities for the eServices market. While internet connectivity has improved significantly in urban areas, there are still remote regions with limited access to the internet. This digital divide poses a challenge for eService providers to reach customers in these areas. However, it also presents an opportunity for companies to expand their services and tap into untapped markets.

Underlying macroeconomic factors:
The growing middle class and increasing disposable incomes in Philippines are key macroeconomic factors driving the growth of the eServices market. As more people have the means to afford smartphones and internet connectivity, the demand for eServices is expected to continue rising. Additionally, the government's efforts to promote digitalization and improve internet infrastructure are creating a favorable environment for the eServices market to thrive. In conclusion, the eServices market in Philippines is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more consumers embrace digital platforms for their daily needs, the demand for eServices such as e-commerce, ride-hailing, and food delivery is expected to continue rising. However, challenges such as the digital divide in remote areas and competition among eService providers will need to be addressed to sustain the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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