Market Insights Digital eServices Event Tickets

Cinema Tickets - Philippines

Philippines

Revenue in the Cinema Tickets market is projected to reach €56.98m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.77%, resulting in a projected market volume of €66.07m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 6.2m users by 2028.
User penetration will be 5.0% in 2024 and is expected to hit 5.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €9.80.
In global comparison, most revenue will be generated in China (€6,457.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

Marché

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Analyst Opinion

The Cinema Tickets market in Philippines has seen significant growth in recent years, driven by changing customer preferences and the local special circumstances.

Customer preferences: Customers in the Philippines have shown a growing interest in cinema experiences, with a preference for watching movies on the big screen. This can be attributed to the immersive experience that cinemas offer, with high-quality sound systems and large screens. Additionally, going to the cinema has become a popular social activity, providing an opportunity for friends and families to spend time together.

Trends in the market: One of the key trends in the Cinema Tickets market in Philippines is the rise of local films. Filipino movies have gained popularity both domestically and internationally, attracting a larger audience to cinemas. This trend can be attributed to the growing quality and diversity of Filipino films, as well as increased marketing efforts by local production companies. As a result, the demand for cinema tickets has increased, leading to the growth of the market. Another trend in the market is the expansion of cinema chains and the introduction of new technologies. Major cinema chains have been investing in expanding their presence in the country, opening new theaters in different cities and regions. Additionally, cinemas have been adopting new technologies such as digital projection and 3D screens, enhancing the overall movie-watching experience. These developments have attracted more customers to cinemas and contributed to the growth of the market.

Local special circumstances: The Cinema Tickets market in Philippines is also influenced by local special circumstances. One of these circumstances is the strong presence of malls in the country. Many cinemas are located within shopping malls, which are popular destinations for Filipinos. This proximity to malls makes it convenient for people to visit cinemas and watch movies, further driving the demand for cinema tickets. Furthermore, the affordability of cinema tickets in the Philippines is another special circumstance. Compared to some other countries, cinema tickets in the Philippines are relatively affordable, making it accessible to a wider range of customers. This affordability factor has contributed to the increasing demand for cinema tickets and the growth of the market.

Underlying macroeconomic factors: The growth of the Cinema Tickets market in Philippines can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. As a result, people have more spending power and are willing to allocate a portion of their income towards entertainment activities such as watching movies in cinemas. This economic growth has created a favorable environment for the growth of the Cinema Tickets market in Philippines. In conclusion, the Cinema Tickets market in Philippines has experienced significant growth due to changing customer preferences, the rise of local films, the expansion of cinema chains, local special circumstances such as the presence of malls, and underlying macroeconomic factors such as steady economic growth. These factors have contributed to the increasing demand for cinema tickets and the overall development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.