Online Doctor Consultations - United Kingdom

  • United Kingdom
  • The Online Doctor Consultations market in the United Kingdom is projected to reach a revenue of €653.90m in 2024.
  • The market is expected to exhibit an annual growth rate (CAGR 2024-2028) of 8.16%, resulting in a projected market volume of €894.90m by 2028.
  • The user penetration rate is estimated to be 2.88% in 2024 and is expected to increase to 2.99% by 2028.
  • The average revenue per user (ARPU) is expected to be €328.70.
  • In comparison to other countries, in the United States is projected to generate the highest revenue in the Online Doctor Consultations market, amounting to €4,628.00m in 2024.
  • The United Kingdom is experiencing a surge in demand for online doctor consultations, driven by the convenience and accessibility of digital health services.

Key regions: France, Europe, India, United States, United Kingdom

Comparaison de régions

Analyst Opinion

The Online Doctor Consultations market in United Kingdom has been experiencing significant growth and development in recent years.

Customer preferences:
Consumers in the United Kingdom are increasingly turning to online doctor consultations for convenience and accessibility. The digital fitness and well-being sub-market is gaining traction as people prioritize their health and seek personalized fitness plans online. Additionally, the online doctor consultation segment is witnessing a surge in demand as patients look for quick medical advice and prescriptions without the need for in-person visits. The digital treatment and care sub-market is also becoming popular as individuals seek virtual healthcare services for non-emergency medical conditions.

Trends in the market:
One notable trend in the United Kingdom's Online Doctor Consultations market is the integration of telemedicine platforms with wearable devices and health apps. This trend allows for remote monitoring of patients' health metrics and enables healthcare providers to deliver more personalized and proactive care. Another trend is the increasing collaboration between online doctor consultation platforms and traditional healthcare providers, leading to a more comprehensive and seamless healthcare experience for patients. Moreover, the market is seeing a rise in telepsychiatry services as mental health awareness grows and more individuals seek online therapy and counseling.

Local special circumstances:
The United Kingdom's National Health Service (NHS) plays a significant role in shaping the Online Doctor Consultations market. With the increasing pressure on NHS resources and the need to improve healthcare access, online doctor consultations offer a viable solution to enhance efficiency and reach more patients. The presence of established telemedicine regulations and guidelines also contributes to the growth of the market by ensuring quality and safety standards in online healthcare services.

Underlying macroeconomic factors:
The growing adoption of digital technologies and the increasing internet penetration rate in the United Kingdom are key macroeconomic factors driving the expansion of the Online Doctor Consultations market. Additionally, the rising healthcare costs and the aging population in the country create a demand for more cost-effective and convenient healthcare solutions, further fueling the growth of online doctor consultations. Moreover, the COVID-19 pandemic has accelerated the acceptance and utilization of virtual healthcare services, leading to a more favorable environment for the market to thrive.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Demographics
  • Key Market Indicators
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