Digital Fitness & Well-Being - United Kingdom

  • United Kingdom
  • The Digital Fitness & Well-Being market in the United Kingdom is expected to achieve a revenue of €1,935.00m by 2024.
  • Furthermore, it is projected to demonstrate a compound annual growth rate (CAGR 2024-2028) of 6.41%, leading to an estimated market volume of €2,481.00m by 2028.
  • In terms of user penetration, it is anticipated to be 36.11% in 2024 and is projected to increase to 40.39% by 2028.
  • The average revenue per user (ARPU) is expected to reach €77.63.
  • When comparing the global market, in China is expected to generate the highest revenue with €26,300.00m in 2024.
  • The United Kingdom has seen a surge in demand for digital fitness and well-being platforms as people prioritize their health amidst the ongoing pandemic.

Key regions: France, Asia, Japan, Germany, Italy

Comparaison de régions

Analyst Opinion

The Digital Fitness & Well-Being market in United Kingdom is witnessing significant growth and evolution driven by changing consumer preferences, technological advancements, and shifting healthcare trends.

Customer preferences:
Consumers in the United Kingdom are increasingly leaning towards digital solutions for fitness and well-being, seeking convenience, personalized experiences, and real-time tracking of their health metrics. The demand for online doctor consultations is on the rise as people look for more accessible and time-efficient healthcare options. Additionally, the digital treatment and care segment is gaining traction as patients seek remote monitoring and management of their health conditions.

Trends in the market:
One prominent trend in the UK market is the proliferation of fitness apps and wearable devices that offer a wide range of features such as workout tracking, nutrition monitoring, and virtual coaching. These digital tools cater to the growing interest in health and fitness among the population. Moreover, the online doctor consultation sector is experiencing a surge in popularity, driven by the need for immediate medical advice, especially in light of the COVID-19 pandemic. Patients are increasingly turning to telemedicine platforms for non-emergency consultations and follow-ups. In the digital treatment and care space, remote patient monitoring solutions are gaining prominence, enabling healthcare providers to deliver continuous care outside traditional clinical settings.

Local special circumstances:
The United Kingdom's robust digital infrastructure and high smartphone penetration rate have created a conducive environment for the growth of the Digital Fitness & Well-Being market. The National Health Service (NHS) endorsement of certain digital health tools and platforms has also played a significant role in driving adoption among consumers. Moreover, the UK government's focus on promoting digital health initiatives and telemedicine services has further accelerated the market expansion.

Underlying macroeconomic factors:
The increasing healthcare costs, coupled with the aging population in the United Kingdom, have led to a greater emphasis on preventive healthcare and remote monitoring solutions. Digital fitness and well-being offerings provide cost-effective alternatives to traditional healthcare services, making them attractive to both consumers and healthcare providers. Furthermore, the shift towards value-based care and patient-centric models in the UK healthcare system is driving the adoption of digital solutions that prioritize convenience, accessibility, and personalized care.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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