App - United Kingdom

United Kingdom

The App market in the United Kingdom is set to achieve a remarkable milestone in 2022 with projected total revenue of €13.73bn.
This indicates a positive trend as the market is expected to experience an annual growth rate of 8.99% (CAGR 2022-2027), resulting in a projected market volume of €21.74bn by 2027.
Within the App market, in-app purchase (IAP) revenue is anticipated to reach €2.67bn in 2022.
Similarly, paid app revenue is projected to reach €0.12bn in the same year.
Advertising revenue is also expected to play a significant role, with a projected value of €10.94bn in 2022.
Furthermore, the number of downloads in the App market is estimated to reach 2,475.00m downloads in 2022.
The average revenue per download is currently expected to amount to €5.55.
In a global comparison, it is noteworthy that in China leads the way in terms of revenue generation, projected to reach a staggering €154.60bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

Marché

Région

Comparaison de régions

Monnaie

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.