Online Doctor Consultations - Europe

  • Europe
  • The Online Doctor Consultations market in Europe is projected to reach a revenue of €4.42bn in 2024.
  • This market is expected to show a steady annual growth rate of 5.28% (CAGR 2024-2028), resulting in a projected market volume of €5.43bn by 2028.
  • The user penetration in Europe is estimated to be 2.17% in 2024 and is expected to increase to 2.34% by 2028.
  • The average revenue per user (ARPU) is projected to be €239.20.
  • In comparison to other countries, in the United States is forecasted to generate the highest revenue in the Online Doctor Consultations market, reaching €4,628.00m in 2024.
  • In Germany, the demand for online doctor consultations is growing rapidly, driven by the country's strong healthcare system and tech-savvy population.

Key regions: France, Europe, India, United States, United Kingdom

Comparaison de régions

Analyst Opinion

The Online Doctor Consultations market in Europe is experiencing a significant surge in demand, driven by various factors such as convenience, technological advancements, and changing consumer preferences.

Customer preferences:
Consumers in Europe are increasingly valuing convenience and efficiency when it comes to healthcare services. The ability to consult with a doctor online from the comfort of their homes is becoming more appealing, especially for minor ailments or routine check-ups. Additionally, the younger demographic is more tech-savvy and prefers digital solutions for their healthcare needs.

Trends in the market:
In countries like the United Kingdom, there is a growing trend towards digital fitness and well-being platforms that offer personalized workout plans and virtual coaching sessions. Online doctor consultation services are also on the rise, with platforms providing quick access to healthcare professionals for medical advice and prescriptions. Moreover, digital treatment and care solutions, such as telemedicine and remote monitoring, are gaining traction across Europe, particularly in regions where access to healthcare facilities is limited.

Local special circumstances:
Certain countries in Europe, like Germany and France, have stringent regulations in place regarding telemedicine and online healthcare services. This has led to slower adoption rates compared to countries with more flexible regulations, such as the Netherlands and the United Kingdom. Cultural attitudes towards online healthcare also play a role in shaping the market dynamics, with some regions being more open to virtual consultations than others.

Underlying macroeconomic factors:
The overall economic stability and healthcare infrastructure in Europe are contributing to the growth of the Online Doctor Consultations market. As the region grapples with an aging population and increasing healthcare costs, digital solutions offer a cost-effective and efficient way to deliver healthcare services. Furthermore, the COVID-19 pandemic has accelerated the adoption of online doctor consultations, as social distancing measures and lockdowns have limited in-person visits to healthcare facilities.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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