Smart Appliances - Indonesia

  • Indonesia
  • Revenue in the Smart Appliances market is projected to reach €253.6m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.25%, resulting in a projected market volume of €402.6m by 2028.
  • In the Smart Appliances market, the number of active households is expected to amount to 17.6m users by 2028.
  • Household penetration will be 7.0% in 2024 and is expected to hit 21.5% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €48.04.
Comparaison de régions

Analyst Opinion

The Smart Appliances market in Indonesia is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Indonesia are shifting towards smart appliances that offer convenience, energy efficiency, and connectivity.

Consumers are increasingly looking for appliances that can be controlled remotely through smartphones or voice assistants. This allows them to easily monitor and control their appliances from anywhere, saving time and effort. Additionally, energy efficiency is a key consideration for Indonesian consumers as they seek to reduce their carbon footprint and save on utility bills.

Smart appliances that are designed to consume less energy are therefore in high demand. Trends in the market indicate that the adoption of smart appliances in Indonesia is being driven by the increasing penetration of internet connectivity and the growing popularity of smart home systems. With the rapid expansion of internet infrastructure in the country, more households are gaining access to high-speed internet, enabling them to connect their appliances to the internet.

This connectivity allows for seamless integration with other smart devices, creating a unified smart home ecosystem. As a result, consumers are increasingly investing in smart appliances to enhance their overall living experience. Local special circumstances also contribute to the development of the Smart Appliances market in Indonesia.

The country has a large population, with a significant portion residing in urban areas. This urbanization trend has led to smaller living spaces, prompting consumers to seek compact and multifunctional appliances. Smart appliances, with their space-saving designs and versatile features, are well-suited to meet these demands.

Additionally, the rising middle class in Indonesia is driving the demand for premium appliances that offer advanced features and superior performance. Smart appliances, with their cutting-edge technology and innovative functionalities, cater to this growing segment of consumers. Underlying macroeconomic factors further support the growth of the Smart Appliances market in Indonesia.

The country's strong economic growth and increasing disposable income levels have led to a rise in consumer spending. As consumers have more purchasing power, they are more willing to invest in high-quality appliances, including smart appliances. Furthermore, government initiatives to promote sustainable development and energy conservation also play a role in driving the adoption of smart appliances.

Incentives such as tax benefits and subsidies encourage consumers to choose energy-efficient appliances, including smart appliances. In conclusion, the Smart Appliances market in Indonesia is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers increasingly prioritize convenience, energy efficiency, and connectivity, the demand for smart appliances continues to rise.

With the increasing penetration of internet connectivity, the popularity of smart home systems, and the unique circumstances of the Indonesian market, the future of the Smart Appliances market in Indonesia looks promising.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Vue d’ensemble

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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