Security - Indonesia

  • Indonesia
  • Revenue in the Security market is projected to reach €82.1m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.69%, resulting in a projected market volume of €132.4m by 2028.
  • In the Security market, the number of active households is expected to amount to 28.5m users by 2028.
  • Household penetration will be 11.3% in 2024 and is expected to hit 34.8% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €9.52.
Comparaison de régions

Analyst Opinion

The Security market in Indonesia is experiencing significant growth and development due to various factors.

Customer preferences:
In recent years, there has been an increasing demand for security solutions in Indonesia. This can be attributed to the rising concerns over safety and security, both in the public and private sectors. Customers are now more aware of the potential threats and risks they face, and are seeking comprehensive security solutions to protect their assets and ensure the safety of their employees and customers.

Trends in the market:
One of the key trends in the security market in Indonesia is the adoption of advanced technologies. Customers are increasingly looking for innovative security solutions that leverage technologies such as artificial intelligence, machine learning, and Internet of Things (IoT). These technologies enable more efficient and effective security systems, allowing for real-time monitoring, predictive analytics, and automated responses to security threats. Additionally, there is a growing trend towards integrated security systems, where different security components such as access control, video surveillance, and alarm systems are seamlessly integrated into a single platform. Another trend in the market is the increasing focus on cybersecurity. With the rapid digitalization and connectivity of businesses and individuals, the threat of cyber attacks has become a major concern. Customers are now prioritizing cybersecurity measures to protect their sensitive data and systems from unauthorized access and attacks. This has led to a growing demand for cybersecurity solutions, including firewalls, intrusion detection systems, and encryption technologies.

Local special circumstances:
Indonesia is the largest economy in Southeast Asia, and its rapid economic growth has contributed to the development of the security market. The country's expanding middle class and increasing urbanization have resulted in a greater need for security solutions, both in residential and commercial sectors. Additionally, Indonesia's strategic location and its role as a major trade hub in the region have made it a potential target for security threats, further driving the demand for security solutions.

Underlying macroeconomic factors:
The strong economic growth in Indonesia has provided businesses and individuals with the financial means to invest in security solutions. The government's efforts to improve infrastructure and attract foreign investments have also contributed to the growth of the security market. Furthermore, the increasing awareness and importance of security in the wake of global events such as terrorist attacks and natural disasters have further fueled the demand for security solutions in Indonesia. In conclusion, the Security market in Indonesia is experiencing significant growth and development due to increasing customer preferences for comprehensive security solutions, the adoption of advanced technologies, and the growing focus on cybersecurity. The country's expanding middle class, increasing urbanization, and strategic location as a major trade hub have also contributed to the growth of the market. Additionally, the strong economic growth and government initiatives to improve infrastructure and attract foreign investments have provided the necessary conditions for the development of the security market in Indonesia.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Vue d’ensemble

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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