Home Entertainment - Indonesia

  • Indonesia
  • Revenue in the Home Entertainment market is projected to reach €55.5m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.25%, resulting in a projected market volume of €70.8m by 2028.
  • In the Home Entertainment market, the number of active households is expected to amount to 26.3m users by 2028.
  • Household penetration will be 11.9% in 2024 and is expected to hit 32.1% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €6.15.
Comparaison de régions

Analyst Opinion

The Home Entertainment market in Indonesia has been experiencing significant growth in recent years. Customer preferences are shifting towards more immersive and interactive entertainment experiences, driving the demand for advanced home entertainment systems. This trend is fueled by several factors, including the increasing disposable income of consumers, advancements in technology, and the growing popularity of streaming services.

Customer preferences:
Indonesian consumers are increasingly seeking out home entertainment systems that provide a more immersive and interactive experience. This includes high-definition televisions with larger screens, surround sound systems, and gaming consoles. The rise of streaming services such as Netflix and Disney+ has also contributed to the demand for home entertainment systems that can deliver high-quality content.

Trends in the market:
One of the key trends in the Home Entertainment market in Indonesia is the growing popularity of smart TVs. These televisions offer internet connectivity and allow users to access a wide range of online content, including streaming services, social media platforms, and web browsing. The convenience and versatility of smart TVs have made them a preferred choice among Indonesian consumers. Another trend in the market is the increasing adoption of streaming services. With the availability of high-speed internet connections, more and more Indonesian households are subscribing to streaming platforms such as Netflix, Disney+, and Amazon Prime Video. This has led to a decline in traditional cable and satellite TV subscriptions, as consumers prefer the flexibility and on-demand content offered by streaming services.

Local special circumstances:
Indonesia is a country with a large and diverse population spread across thousands of islands. This geographical diversity poses challenges for the distribution of home entertainment products. Companies operating in the market need to develop efficient logistics and distribution networks to reach consumers in remote areas. Additionally, cultural preferences and local content regulations may also influence the demand for certain types of home entertainment products.

Underlying macroeconomic factors:
The growth of the Home Entertainment market in Indonesia is supported by several macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. This has allowed more consumers to afford home entertainment systems and subscribe to streaming services. Furthermore, advancements in technology have made home entertainment products more affordable and accessible. The decreasing prices of high-definition televisions, gaming consoles, and sound systems have made them more attainable for a wider range of consumers. In conclusion, the Home Entertainment market in Indonesia is witnessing significant growth due to shifting customer preferences towards more immersive and interactive entertainment experiences. The popularity of smart TVs and the increasing adoption of streaming services are driving the demand for advanced home entertainment systems. However, companies operating in the market need to navigate the challenges posed by Indonesia's geographical diversity and cultural preferences. Overall, the underlying macroeconomic factors, such as steady economic growth and advancements in technology, are supporting the development of the Home Entertainment market in Indonesia.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Vue d’ensemble

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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