Security - Japan

Japan

Revenue in the Security market is projected to reach €1.5bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 14.24%, resulting in a projected market volume of €2.9bn by 2029.
In the Security market, the number of active households is expected to amount to 18.5m users by 2029.
Household penetration will be 28.9% in 2024 and is expected to hit 35.4% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €86.67.

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Analyst Opinion

The Security market in Japan is experiencing significant growth and development due to various factors.

Customer preferences: Customers in Japan have shown a strong preference for security solutions that are technologically advanced and provide comprehensive protection. They value systems that offer real-time monitoring, remote access, and integration with other smart devices. Additionally, there is a growing demand for solutions that can address specific security concerns, such as cybersecurity and personal safety.

Trends in the market: One of the key trends in the security market in Japan is the increasing adoption of smart home security systems. With the rise of IoT devices and smart homes, homeowners are looking for integrated security solutions that can protect their properties and provide peace of mind. These systems often include features such as video surveillance, motion detection, and alarm systems, which can be monitored and controlled remotely. Another trend in the market is the growing focus on cybersecurity. As cyber threats become more sophisticated, businesses and individuals in Japan are investing in advanced security measures to protect their sensitive data and digital assets. This includes the implementation of robust firewalls, encryption technologies, and intrusion detection systems.

Local special circumstances: Japan has a unique demographic profile, with a large aging population. This has led to an increased demand for security solutions that cater to the needs of the elderly. For example, there is a growing market for personal emergency response systems that allow seniors to call for help in case of an emergency. These systems often include features such as fall detection and GPS tracking, providing reassurance to both the elderly and their families.

Underlying macroeconomic factors: The security market in Japan is also influenced by macroeconomic factors. The country has a high level of urbanization, with a significant concentration of population in major cities. This has led to a greater need for security solutions to address the unique challenges of urban living, such as crime prevention and traffic management. Additionally, Japan is known for its advanced technology and innovation. The country has a strong research and development sector, which has led to the development of cutting-edge security solutions. This has not only fueled domestic demand but also positioned Japan as a global leader in the security industry. In conclusion, the security market in Japan is driven by customer preferences for technologically advanced and comprehensive solutions. The adoption of smart home security systems and the focus on cybersecurity are key trends in the market. The unique demographic profile of Japan, including its aging population, also contributes to the demand for specific security solutions. Finally, macroeconomic factors such as urbanization and technological innovation play a significant role in the development of the security market in Japan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.