Energy Management - Japan

  • Japan
  • Revenue in the Energy Management market is projected to reach €495.7m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 14.13%, resulting in a projected market volume of €841.1m by 2028.
  • In the Energy Management market, the number of active households is expected to amount to 12.0m users by 2028.
  • Household penetration will be 6.2% in 2024 and is expected to hit 20.8% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €141.40.
Comparaison de régions

Analyst Opinion

The Energy Management market in Japan has been experiencing significant growth in recent years.

Customer preferences:
Japanese customers are increasingly interested in reducing their energy consumption and carbon footprint. This is driven by a combination of factors, including rising energy costs, concerns about climate change, and government incentives to promote energy efficiency. As a result, there is a growing demand for energy management solutions that can help individuals and businesses monitor and control their energy usage.

Trends in the market:
One key trend in the Energy Management market in Japan is the adoption of smart home technology. Smart home devices, such as smart thermostats and smart plugs, allow users to remotely control and monitor their energy usage. These devices are becoming increasingly popular in Japan, as they offer convenience and the ability to save energy and money. Another trend in the market is the increasing use of renewable energy sources. Japan has set ambitious targets for renewable energy generation, and there is a growing interest in technologies such as solar panels and wind turbines. Energy management solutions that can integrate and optimize renewable energy sources are in high demand.

Local special circumstances:
Japan has a unique energy landscape, with a heavy reliance on imported fossil fuels and a limited domestic energy supply. This has led to a strong focus on energy efficiency and conservation. The government has implemented various policies and initiatives to promote energy management, including subsidies for energy-efficient appliances and buildings. In addition, Japan is prone to natural disasters such as earthquakes and tsunamis. This has led to a greater emphasis on energy resilience and disaster preparedness. Energy management solutions that can help mitigate the impact of natural disasters and ensure a reliable energy supply are highly sought after in the Japanese market.

Underlying macroeconomic factors:
The Energy Management market in Japan is also influenced by broader macroeconomic factors. The country's aging population and declining birth rate have led to a shrinking workforce and a greater need for automation and energy efficiency. This has created opportunities for energy management solutions that can help businesses reduce labor costs and improve productivity. Furthermore, Japan's commitment to reducing greenhouse gas emissions and transitioning to a low-carbon economy has created a favorable regulatory environment for energy management companies. The government has implemented various policies and incentives to promote energy efficiency and renewable energy, including feed-in tariffs and tax credits. This has stimulated investment in the Energy Management market and encouraged the development of innovative solutions. In conclusion, the Energy Management market in Japan is experiencing significant growth due to customer preferences for energy efficiency and sustainability, as well as local special circumstances such as a reliance on imported energy and the need for disaster resilience. The market is also influenced by underlying macroeconomic factors, including an aging population and government policies to promote energy efficiency and renewable energy.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Vue d’ensemble

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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