Furniture - Japan

  • Japan
  • In 2024, the Furniture market in Japan is projected to generate a revenue of €19.92bn.
  • It is anticipated that the market will experience an annual growth rate of 2.67% (CAGR 2024-2029).
  • The largest segment within this market is the Living Room Furniture segment, which is expected to have a market volume of €5.98bn in 2024.
  • When compared globally, United States leads in terms of revenue generation, with an estimated revenue of €241bn in 2024.
  • When considering the population, the per person revenue in Japan is projected to be €162.40 in 2024.
  • "Japanese consumers have a strong preference for minimalist and functional furniture designs, reflecting the country's cultural emphasis on simplicity and efficiency."

Key regions: Worldwide, United States, China, India, Germany

 
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Analyst Opinion

The Furniture market in Japan has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences:
Japanese customers have shown a growing interest in furniture that combines functionality with minimalist design. They prefer clean lines, neutral colors, and simple yet elegant designs. This preference for minimalism reflects a cultural emphasis on simplicity and harmony. Additionally, there is a strong demand for furniture that maximizes space utilization, as many Japanese homes are relatively small.

Trends in the market:
One of the key trends in the Japanese furniture market is the increasing popularity of eco-friendly and sustainable furniture. As environmental concerns continue to gain importance worldwide, Japanese customers are actively seeking out furniture made from sustainable materials and produced using eco-friendly manufacturing processes. This trend is also driven by government initiatives promoting sustainable living and reducing carbon emissions. Another notable trend is the rise of online furniture shopping. Japanese consumers are increasingly turning to online platforms to purchase furniture, attracted by the convenience and wider range of options available. Online retailers are capitalizing on this trend by offering virtual showrooms, 3D visualization tools, and personalized recommendations, enhancing the overall shopping experience.

Local special circumstances:
Japan has a rapidly aging population, with a significant proportion of elderly citizens. This demographic shift has created a demand for furniture that caters to the needs of older individuals, such as ergonomic chairs, adjustable beds, and furniture with built-in safety features. Manufacturers are responding to this demand by designing products that prioritize comfort, accessibility, and ease of use.

Underlying macroeconomic factors:
Japan's robust economy and high disposable income levels contribute to the growth of the furniture market. As the economy continues to recover from the impact of the COVID-19 pandemic, consumer confidence is increasing, leading to higher spending on furniture and home decor. Additionally, government policies promoting housing construction and renovation projects further stimulate the demand for furniture. In conclusion, the Furniture market in Japan is evolving to meet changing customer preferences, driven by a desire for minimalist and functional designs, eco-friendly options, and online shopping convenience. Local special circumstances, such as an aging population, also influence the market trends. Overall, the market is supported by a strong economy and government initiatives that encourage sustainable living and housing development.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Sales Channels
  • Key Players
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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