Non-Alcoholic Drinks - Japan

  • Japan
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to €50.87bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €18.74bn in 2024.
  • Revenue, combined amounts to €69.61bn in 2024.
  • The revenue, at home is expected to grow annually by 2.38% (CAGR 2024-2028).
  • In global comparison, most revenue, at home is generated in the United States (€185bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of €414.90 are generated in 2024.
  • In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 21.2bn L by 2024.
  • Volume, out-of-home is expected to amount to 4.0bn L in 2024.
  • Volume, combined is expected to amount to 25.2bn L in 2024.
  • The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.9% in 2025.
  • The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 172.80L in 2024.

Key regions: Worldwide, United States, India, Vietnam, Australia

Comparaison de régions

Analyst Opinion

The Non-Alcoholic Drinks market in Japan has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, along with local special circumstances and underlying macroeconomic factors, have contributed to this development.

Customer preferences:
Customer preferences in Japan have shifted towards healthier beverage options in recent years. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, calories, and artificial additives. This has led to an increased demand for non-alcoholic drinks such as herbal teas, fruit juices, and functional beverages. Additionally, there is a growing interest in beverages that offer specific health benefits, such as probiotic drinks and drinks with added vitamins and minerals. These customer preferences align with global trends towards healthier lifestyles and the increasing awareness of the impact of diet on overall health.

Trends in the market:
The trends in the Non-Alcoholic Drinks market in Japan are also influenced by local special circumstances. Japan has a strong tea-drinking culture, with green tea being a popular choice among consumers. This has led to the development of a wide variety of tea-based beverages, including ready-to-drink bottled teas and tea-infused drinks. In recent years, there has also been a growing interest in traditional Japanese beverages such as matcha, which has gained popularity both domestically and internationally. The unique flavors and cultural significance of these beverages contribute to their appeal among consumers.

Underlying macroeconomic factors:
Another factor contributing to the growth of the Non-Alcoholic Drinks market in Japan is the underlying macroeconomic factors. Japan has a large aging population, and there is a growing demand for beverages that cater to the specific needs of older consumers. This includes products that promote joint health, improve digestion, and provide cognitive benefits. Additionally, the rising number of health-conscious consumers, coupled with the increasing disposable income, has resulted in a higher willingness to spend on premium and healthier beverage options. This has created opportunities for both domestic and international beverage companies to introduce innovative products and expand their market share in Japan. In conclusion, the Non-Alcoholic Drinks market in Japan is experiencing growth due to customer preferences for healthier beverage options, local special circumstances such as the tea-drinking culture, and underlying macroeconomic factors such as the aging population and increasing disposable income. As consumers continue to prioritize their health and well-being, it is expected that the demand for non-alcoholic drinks in Japan will continue to grow in the coming years.


Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Key Players
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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