Juices - Japan

The Juices market in Japan has been experiencing steady growth in recent years, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Japanese consumers have become more health-conscious in recent years, leading to a growing demand for healthier beverage options. This has resulted in a shift towards natural and organic juices that are perceived to be healthier and free from artificial additives. Additionally, there is a growing preference for juices that are low in sugar and calories, as consumers seek to maintain a balanced diet and reduce their intake of sugary beverages.

Trends in the market: One of the key trends in the Juices market in Japan is the rise of functional juices. These are juices that are fortified with additional nutrients, such as vitamins, minerals, and antioxidants, to provide added health benefits. Functional juices are gaining popularity among health-conscious consumers who are seeking convenient ways to meet their nutritional needs. This trend is likely to continue as consumers become more aware of the potential health benefits of certain ingredients, such as turmeric, ginger, and matcha, which are often used in functional juices. Another trend in the market is the growing popularity of fruit and vegetable blends. Consumers are increasingly interested in juices that combine a variety of fruits and vegetables, as they believe this provides a wider range of nutrients and flavors. Fruit and vegetable blends offer a convenient way for consumers to incorporate a diverse range of fruits and vegetables into their diet, especially for those who may not have the time or inclination to prepare fresh produce at home.

Local special circumstances: Japan has a rich tradition of tea consumption, and this has influenced the Juices market in the country. Green tea, in particular, is a popular ingredient in many Japanese juices, as it is known for its antioxidant properties and health benefits. Japanese consumers appreciate the familiar taste and cultural significance of green tea, and this has contributed to the popularity of green tea-infused juices in the market.

Underlying macroeconomic factors: The growing Juices market in Japan can also be attributed to favorable macroeconomic factors. The country's stable economy and high disposable income levels have allowed consumers to prioritize their health and well-being, leading to increased spending on healthier beverage options. Additionally, the aging population in Japan has also played a role in driving the demand for juices, as older consumers tend to be more health-conscious and are willing to invest in products that support their well-being. In conclusion, the Juices market in Japan is experiencing growth due to changing consumer preferences towards healthier beverage options, such as natural and organic juices. The rise of functional juices and fruit and vegetable blends reflects the increasing demand for convenient and nutritious options. The influence of traditional tea consumption and favorable macroeconomic factors, such as a stable economy and high disposable income levels, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.