Soft Drinks - Pakistan

The Soft Drinks market in Pakistan has seen significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: In Pakistan, there is a growing preference for healthier beverage options, such as low-calorie and sugar-free soft drinks. This shift in consumer preferences can be attributed to increasing health consciousness and a desire for more nutritious options. Additionally, consumers are also seeking out natural and organic soft drinks, as they are perceived to be healthier and more environmentally friendly. As a result, companies in the soft drinks market are introducing new products that cater to these changing preferences, including a wider range of low-calorie and natural options.

Trends in the market: One of the key trends in the soft drinks market in Pakistan is the increasing popularity of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other ingredients that promote specific health benefits, such as improved digestion or increased energy. This trend is driven by the growing awareness of the importance of overall health and wellness among consumers. As a result, companies are launching new functional beverage products to meet this demand. Another trend in the market is the rise of ready-to-drink (RTD) beverages. RTD beverages are pre-packaged drinks that are ready for immediate consumption. These beverages are convenient and appeal to consumers who are constantly on the go. The demand for RTD beverages has been driven by changing lifestyles and the increasing number of working professionals who have limited time for meal preparation. Companies in the soft drinks market are capitalizing on this trend by introducing a wide range of RTD options, including bottled juices, iced teas, and energy drinks.

Local special circumstances: Pakistan has a large and growing young population, which has contributed to the growth of the soft drinks market. Young consumers are more likely to experiment with different flavors and brands, driving demand for a diverse range of soft drinks. Additionally, the hot climate in Pakistan also plays a role in the popularity of soft drinks, as consumers seek refreshing beverages to quench their thirst.

Underlying macroeconomic factors: Pakistan has experienced steady economic growth in recent years, which has led to an increase in disposable income levels. This has allowed consumers to spend more on non-essential items, including soft drinks. Additionally, urbanization and a growing middle class have also contributed to the growth of the soft drinks market, as these demographic groups have higher purchasing power and are more likely to consume soft drinks. Overall, the combination of changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors have led to the development and growth of the soft drinks market in Pakistan.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.