Bottled Water - Pakistan

The Bottled Water market in Pakistan has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Pakistan, there has been a shift in consumer preferences towards healthier beverage options, leading to an increased demand for bottled water. With growing concerns about water quality and safety, consumers are opting for packaged water as a safer alternative to tap water. Additionally, rising awareness about the importance of hydration and the health benefits of drinking water has also contributed to the growth of the bottled water market in Pakistan.

Trends in the market: One of the key trends in the bottled water market in Pakistan is the increasing popularity of premium and flavored water. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced mineral content or added flavors. This trend is driven by the desire for a more refreshing and enjoyable drinking experience. Another trend in the market is the rise of eco-friendly packaging options. As consumers become more conscious about the environmental impact of plastic waste, there is a growing demand for bottled water in sustainable packaging materials such as glass or biodegradable materials. This trend reflects the increasing emphasis on sustainability and corporate social responsibility in the market.

Local special circumstances: Pakistan has a hot and arid climate, which makes access to clean and safe drinking water a challenge in many areas. The lack of reliable access to clean tap water has fueled the demand for bottled water as a convenient and reliable source of hydration. Additionally, the growth of the urban population and changing lifestyles have also contributed to the increased consumption of bottled water in Pakistan.

Underlying macroeconomic factors: The growing middle class and rising disposable incomes in Pakistan have played a significant role in the development of the bottled water market. As more people have the means to afford bottled water, the market has expanded to cater to this growing consumer segment. Additionally, rapid urbanization and increasing urbanization rates have also contributed to the growth of the market, as urban dwellers tend to have higher purchasing power and are more likely to consume bottled water. In conclusion, the Bottled Water market in Pakistan has experienced significant growth due to changing customer preferences, including a shift towards healthier beverage options and a desire for premium and flavored water. The local special circumstances, such as the hot climate and lack of access to clean tap water, have also contributed to the growth of the market. Furthermore, underlying macroeconomic factors, such as the growing middle class and rising disposable incomes, have played a significant role in the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.