Home & Laundry Care - Pakistan

Pakistan

The revenue in the Home & Laundry Care market in Pakistan is projected to reach €3.13bn in 2024.
This market is expected to grow annually by 10.40% (CAGR 2024-2028).
The largest segment in this market is Laundry Care, with a market volume of €1.18bn in 2024.
In comparison to other countries, in the United States generates the most revenue with €29,510m in 2024.
In terms of per capita revenue, each person in Pakistan generates €12.76 in 2024.
Online sales are predicted to contribute 2.1% of the total revenue in the Home & Laundry Care market by 2024.
Sales of home and laundry care products in Pakistan have witnessed a significant surge, driven by increasing consumer awareness and the growing middle-class population.

Key regions: Worldwide, United States, Philippines, Canada, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.

Methodology

The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.