Ready-to-Drink (RTD) Coffee - Pakistan

The Ready-to-Drink (RTD) Coffee market in Pakistan has been experiencing significant growth in recent years.

Customer preferences: Pakistanis have traditionally been tea drinkers, with tea being the most popular hot beverage in the country. However, there has been a shift in consumer preferences towards coffee, particularly among the younger generation. This change in preference can be attributed to several factors, including increased exposure to Western culture and the influence of international coffee chains entering the Pakistani market.

Trends in the market: The RTD Coffee market in Pakistan has witnessed a surge in demand, driven by convenience and changing lifestyles. Busy urban professionals and students, in particular, are seeking quick and on-the-go options for their caffeine fix. RTD Coffee offers a convenient solution, allowing consumers to enjoy a cup of coffee without the need for brewing or preparation. This trend is also fueled by the increasing number of cafes and coffee shops in major cities, which have popularized the coffee culture and created a demand for coffee-based beverages.

Local special circumstances: One of the key factors contributing to the growth of the RTD Coffee market in Pakistan is the increasing availability and accessibility of these products. Major international coffee brands have entered the Pakistani market, offering a wide range of RTD Coffee options. These brands have established a strong presence through partnerships with local distributors and retailers, ensuring that their products are readily available across the country. Additionally, the rise of e-commerce platforms in Pakistan has further facilitated the distribution and accessibility of RTD Coffee products, allowing consumers to conveniently purchase them online.

Underlying macroeconomic factors: The growing middle class in Pakistan, coupled with increasing disposable incomes, has also played a significant role in the development of the RTD Coffee market. As more people have the means to indulge in luxury and convenience products, the demand for RTD Coffee has increased. Additionally, the urbanization and modernization of Pakistani cities have led to a shift in consumer preferences, with an increasing number of people adopting Western lifestyles and habits. In conclusion, the Ready-to-Drink (RTD) Coffee market in Pakistan is experiencing significant growth due to changing customer preferences, increasing availability and accessibility of products, and underlying macroeconomic factors such as the growing middle class and urbanization. As the coffee culture continues to develop in Pakistan, the RTD Coffee market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.