Soft Drinks - Morocco

The Soft Drinks market in Morocco has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Morocco have shifted towards healthier beverage options, leading to an increased demand for low-sugar and natural drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that offer nutritional benefits. This has resulted in a growing demand for bottled water, fruit juices, and functional beverages in the country. Additionally, there is a rising preference for locally produced soft drinks, as consumers are increasingly supporting domestic brands. Trends in the market indicate a growing popularity of ready-to-drink (RTD) beverages, particularly among the younger population. Convenience and portability have become important factors for consumers, leading to an increased demand for single-serve soft drinks that can be consumed on-the-go. This trend has been further accelerated by the busy lifestyles of urban dwellers in Morocco. As a result, manufacturers are focusing on developing innovative packaging formats and introducing new flavors to cater to this demand. Local special circumstances in Morocco have also contributed to the development of the Soft Drinks market. The country has a large Muslim population, and as a result, there is a significant demand for halal-certified beverages. This has led to an increase in the production and availability of halal soft drinks in the market. Additionally, Morocco has a strong tradition of tea consumption, with mint tea being a popular beverage choice. This cultural preference for tea has influenced the soft drinks market, with a variety of tea-based beverages gaining popularity. Underlying macroeconomic factors have also played a role in the growth of the Soft Drinks market in Morocco. The country has experienced steady economic growth and an expanding middle class, which has led to an increase in disposable income. As a result, consumers have more purchasing power and are willing to spend on premium soft drink options. Furthermore, the tourism industry in Morocco has been thriving, attracting a large number of international visitors who contribute to the demand for soft drinks. In conclusion, the Soft Drinks market in Morocco is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier and locally produced beverages, the popularity of RTD drinks, the cultural preference for tea, and the growth of the middle class and tourism industry are all contributing to the growth of the market. Manufacturers and brands in the soft drinks industry should continue to innovate and adapt to these trends and preferences to capitalize on the opportunities in the Moroccan market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.