Juices - Morocco

The Juices market in Morocco has been experiencing significant growth in recent years.

Customer preferences: Moroccan consumers have been increasingly opting for healthier beverage options, which has led to a growing demand for juices. This shift in consumer preferences can be attributed to a rising awareness about the health benefits of consuming natural and fruit-based drinks. Additionally, the convenience of packaged juices has also contributed to their popularity among busy urban consumers who are looking for quick and nutritious options.

Trends in the market: One of the key trends in the Juices market in Morocco is the increasing demand for organic and natural juices. Consumers are becoming more conscious about the ingredients used in their food and beverages, and are willing to pay a premium for products that are free from artificial additives and preservatives. This trend is in line with the global movement towards healthier and more sustainable food choices. Another trend in the market is the growing popularity of functional juices. These juices are fortified with vitamins, minerals, and other beneficial ingredients, and are marketed as providing specific health benefits. Functional juices cater to the needs of health-conscious consumers who are looking for products that can help them meet their nutritional requirements.

Local special circumstances: Morocco is known for its abundant supply of fresh fruits, which makes it an ideal location for the production of juices. The country has a favorable climate for growing a variety of fruits, including oranges, lemons, and berries. This availability of locally sourced fruits allows juice manufacturers to produce high-quality products at competitive prices. Additionally, Morocco has a strong tradition of consuming fruit juices, especially during the holy month of Ramadan. During this time, the consumption of juices and other refreshing beverages increases significantly, as fasting individuals break their fast with a glass of juice. This cultural practice has further fueled the demand for juices in the country.

Underlying macroeconomic factors: The growing Juices market in Morocco can also be attributed to the country's improving economic conditions. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium products, including juices. Furthermore, urbanization and changing lifestyles have led to an increase in the number of working individuals and busy households, creating a demand for convenient and ready-to-drink beverages. In conclusion, the Juices market in Morocco is witnessing growth due to changing customer preferences towards healthier options, the popularity of organic and functional juices, the availability of locally sourced fruits, cultural traditions, and favorable macroeconomic factors. As the market continues to evolve, it is expected that manufacturers will introduce new flavors and innovative products to cater to the diverse tastes and preferences of Moroccan consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.