Ready-to-Drink (RTD) Tea - Morocco

The Ready-to-Drink (RTD) Tea market in Morocco has been experiencing significant growth in recent years.

Customer preferences: Moroccan consumers have shown a growing interest in healthier beverage options, which has contributed to the rise in popularity of RTD tea. With an increasing focus on health and wellness, consumers are seeking out beverages that offer both refreshment and nutritional benefits. RTD tea fits this demand perfectly, as it is often perceived as a healthier alternative to carbonated soft drinks.

Trends in the market: One of the key trends in the RTD tea market in Morocco is the growing preference for natural and organic ingredients. Consumers are becoming more conscious of what they consume and are looking for products that are free from artificial flavors, colors, and preservatives. This has led to a surge in demand for RTD teas that are made with real tea leaves and natural sweeteners. Additionally, Moroccan consumers are increasingly seeking out unique flavors and blends, which has prompted manufacturers to introduce a wider variety of options to cater to their preferences. Another trend in the market is the increasing popularity of ready-to-drink iced tea. Morocco has a warm climate, and consumers are looking for refreshing beverages to quench their thirst. RTD iced tea offers a convenient and ready-to-consume option that appeals to busy individuals who are constantly on the go. The convenience factor, coupled with the availability of different flavors and variants, has contributed to the growth of the RTD iced tea segment in Morocco.

Local special circumstances: Morocco has a rich tea-drinking culture, with tea being an integral part of daily life. Mint tea, in particular, is a popular traditional beverage that is consumed throughout the country. This cultural affinity for tea has created a favorable environment for the growth of the RTD tea market. Moroccan consumers are already familiar with the taste and benefits of tea, making them more receptive to RTD tea products.

Underlying macroeconomic factors: Morocco has witnessed steady economic growth in recent years, which has led to an increase in disposable income among consumers. This rise in purchasing power has allowed consumers to explore and experiment with different beverage options, including RTD tea. Additionally, the expanding middle class in Morocco has resulted in a larger consumer base for RTD tea products. Furthermore, the growing urbanization and changing lifestyles in Morocco have also contributed to the growth of the RTD tea market. As more people move to cities and lead busier lives, there is a greater demand for convenient and ready-to-consume beverages. RTD tea fulfills this need by offering a convenient and portable option that can be consumed on the go. In conclusion, the Ready-to-Drink (RTD) Tea market in Morocco is experiencing growth due to the increasing preference for healthier beverage options, the popularity of iced tea, the cultural affinity for tea, and the underlying macroeconomic factors such as rising disposable income and changing lifestyles.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.