Ready-to-Drink (RTD) Tea - Belgium

The Ready-to-Drink (RTD) Tea market in Belgium has been experiencing significant growth in recent years.

Customer preferences: Belgian consumers have shown a growing preference for healthier beverage options, which has contributed to the rise in demand for RTD tea. With increasing awareness about the health benefits of tea, consumers are looking for convenient and ready-to-drink options that offer the same benefits as traditional tea. RTD tea provides a convenient solution for busy individuals who want to enjoy the refreshing taste of tea on the go.

Trends in the market: One of the key trends in the RTD tea market in Belgium is the growing popularity of green tea. Green tea is known for its antioxidant properties and has gained a reputation as a healthy beverage choice. As a result, many RTD tea brands in Belgium have introduced green tea variants to cater to the growing demand. Additionally, flavored RTD teas have also gained traction among Belgian consumers, offering a variety of tastes and options to suit different preferences.

Local special circumstances: Belgium is known for its strong tea culture and appreciation for high-quality beverages. This cultural background has influenced the development of the RTD tea market, with consumers seeking premium and authentic tea experiences. As a result, many RTD tea brands in Belgium focus on using high-quality tea leaves and natural ingredients to create a superior product. This emphasis on quality and authenticity has resonated with consumers and contributed to the growth of the market.

Underlying macroeconomic factors: The growing health consciousness among Belgian consumers, coupled with their busy lifestyles, has created a favorable environment for the RTD tea market to thrive. Additionally, the increasing availability and accessibility of RTD tea products in supermarkets, convenience stores, and online platforms have made it easier for consumers to purchase and enjoy RTD tea. Furthermore, the rising disposable income and changing consumer preferences have also played a role in the growth of the RTD tea market in Belgium. In conclusion, the Ready-to-Drink (RTD) Tea market in Belgium is experiencing significant growth due to the increasing preference for healthier beverage options, the popularity of green tea, and the emphasis on quality and authenticity. These trends, along with the growing health consciousness and changing consumer preferences, are driving the growth of the RTD tea market in Belgium.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.