Bottled Water - Belgium

The Bottled Water market in Belgium has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Belgium is the increasing consumer preference for healthier beverage options. With rising health consciousness, consumers are actively seeking alternatives to sugary drinks and carbonated beverages. Bottled water provides a convenient and calorie-free option, making it a popular choice among health-conscious individuals. Additionally, the convenience factor of bottled water, especially for on-the-go consumption, has contributed to its growing popularity.

Trends in the market: The growing trend of sustainability and environmental consciousness has also had an impact on the Bottled Water market in Belgium. Consumers are becoming more aware of the environmental impact of single-use plastic bottles and are actively seeking alternatives. As a result, there has been a shift towards eco-friendly packaging options such as biodegradable bottles or reusable containers. This trend is driving innovation in the market, with companies introducing more sustainable packaging solutions to cater to the changing consumer preferences. Another trend in the Bottled Water market in Belgium is the increasing demand for flavored and functional waters. Consumers are looking for more than just plain water and are seeking products that offer additional health benefits or flavor variety. This has led to the introduction of flavored waters infused with natural ingredients like fruits or herbs, as well as functional waters that claim to provide specific health benefits such as hydration, detoxification, or improved digestion.

Local special circumstances: Belgium's high-quality tap water is also a factor that has influenced the Bottled Water market. The country has a well-developed infrastructure for providing clean and safe drinking water to its residents. However, despite the availability of tap water, many consumers still prefer bottled water due to concerns about taste, perceived purity, or convenience. This preference for bottled water has contributed to the growth of the market.

Underlying macroeconomic factors: The overall economic stability and increasing disposable incomes in Belgium have also played a role in the growth of the Bottled Water market. As consumers have more purchasing power, they are willing to spend on premium products like bottled water. Additionally, the tourism industry in Belgium has been thriving, attracting a large number of international visitors who may prefer bottled water over tap water due to unfamiliarity or concerns about water quality in a foreign country. In conclusion, the Bottled Water market in Belgium is experiencing growth due to increasing customer preferences for healthier beverage options, the trend towards sustainability and eco-friendly packaging, the demand for flavored and functional waters, the preference for bottled water despite the availability of tap water, and the overall economic stability and disposable incomes in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.