Juices - Belgium

The Juices market in Belgium has experienced significant growth in recent years, driven by changing customer preferences and a variety of trends in the market. Customer preferences in Belgium have shifted towards healthier and more natural products, leading to an increased demand for juices. Consumers are becoming more conscious about their health and are actively seeking out products that are free from artificial additives and preservatives. As a result, there has been a growing demand for organic and freshly squeezed juices in the market. One of the key trends in the Juices market in Belgium is the rising popularity of functional juices. Functional juices are beverages that offer additional health benefits beyond basic nutrition. These juices are often enriched with vitamins, minerals, and other bioactive compounds that are believed to have positive effects on health. This trend is driven by consumers' increasing focus on preventive healthcare and their desire to incorporate functional foods and beverages into their daily diet. Another trend in the market is the growing popularity of exotic and tropical fruit juices. Belgium has a diverse population with a high level of cultural diversity, and this is reflected in the demand for a wide range of fruit juices from different parts of the world. Consumers are increasingly seeking out unique and exotic flavors, such as mango, guava, and passion fruit, which provide a refreshing and indulgent experience. Local special circumstances in Belgium also play a role in the development of the Juices market. Belgium is known for its high-quality agricultural produce, including fruits. The country has a favorable climate for the cultivation of a variety of fruits, which allows for the production of fresh and flavorful juices. Additionally, Belgium has a well-developed distribution network, which ensures that juices are readily available to consumers across the country. Underlying macroeconomic factors have also contributed to the growth of the Juices market in Belgium. The country has a stable economy and a high standard of living, which allows consumers to spend more on premium and healthier products. Additionally, the increasing awareness about health and wellness has led to a shift in consumer spending patterns, with a greater emphasis on products that promote a healthy lifestyle. In conclusion, the Juices market in Belgium has experienced significant growth due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for healthier and more natural products, such as organic and freshly squeezed juices, has increased. Functional juices and exotic fruit juices have also gained popularity among consumers. Belgium's favorable climate for fruit cultivation and well-developed distribution network have further contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.