Ready-to-Drink (RTD) Coffee - Belgium

The Ready-to-Drink (RTD) Coffee market in Belgium has been experiencing significant growth in recent years.

Customer preferences: Belgian consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing demand for RTD coffee. As a busy and fast-paced society, Belgians are looking for quick and easy options when it comes to their coffee consumption. RTD coffee provides a convenient solution for those who want to enjoy their favorite caffeinated beverage without the hassle of brewing it themselves or waiting in line at a coffee shop.

Trends in the market: One of the key trends in the RTD coffee market in Belgium is the rise of innovative flavors and variations. Manufacturers are constantly introducing new and exciting flavors to cater to the diverse tastes of Belgian consumers. From classic flavors like vanilla and caramel to more unique options such as matcha and coconut, there is a wide range of choices available in the market. This trend is driven by the desire for novelty and experimentation among consumers, as well as the influence of global coffee trends. Another trend in the market is the increasing focus on health and wellness. Belgian consumers are becoming more conscious of their dietary choices and are seeking healthier alternatives to traditional coffee beverages. As a result, there has been a rise in the demand for RTD coffee products that are low in sugar, fat, and calories. Manufacturers are responding to this trend by offering healthier options, such as organic and plant-based RTD coffee drinks.

Local special circumstances: Belgium is known for its love of coffee and has a strong coffee culture. However, the traditional coffee consumption in Belgium is centered around freshly brewed coffee and espresso-based beverages. The rise of RTD coffee presents a shift in consumer behavior and a departure from the traditional coffee drinking habits. Despite this, the convenience and portability of RTD coffee have resonated with Belgian consumers, leading to its growing popularity.

Underlying macroeconomic factors: The growing RTD coffee market in Belgium can be attributed to several macroeconomic factors. Firstly, the increasing urbanization and busy lifestyles in the country have created a demand for convenient and ready-to-consume products. RTD coffee fits perfectly into this lifestyle, allowing consumers to enjoy their favorite beverage on the go. Secondly, the influence of global coffee trends cannot be ignored. The rise of coffee culture and specialty coffee shops in other countries has had a spill-over effect on the Belgian market. Consumers are becoming more knowledgeable and adventurous when it comes to coffee, and this has translated into a growing demand for RTD coffee. Lastly, the COVID-19 pandemic has also played a role in the growth of the RTD coffee market in Belgium. With lockdowns and restrictions in place, consumers have had to adapt to new ways of consuming their favorite beverages. RTD coffee offers a convenient and safe option for enjoying coffee at home or on the go, making it a popular choice during these challenging times. In conclusion, the Ready-to-Drink (RTD) Coffee market in Belgium is experiencing significant growth due to the preferences of Belgian consumers for convenience and on-the-go products, the rise of innovative flavors and variations, the increasing focus on health and wellness, the shift in traditional coffee consumption habits, and the influence of global coffee trends. These trends are driven by underlying macroeconomic factors such as urbanization, busy lifestyles, the influence of global coffee culture, and the impact of the COVID-19 pandemic.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.