Ready-to-Drink (RTD) Coffee - Myanmar

The Ready-to-Drink (RTD) Coffee market in Myanmar has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Myanmar have shifted towards convenience and on-the-go consumption. As the country's economy continues to grow and urbanization increases, consumers are seeking convenient and portable options for their coffee consumption. Ready-to-Drink (RTD) Coffee provides a convenient solution for busy individuals who want to enjoy coffee while on the move. Trends in the market indicate a growing demand for RTD Coffee products in Myanmar. The younger generation, in particular, is driving this trend as they embrace Western-style coffee culture and seek out new and innovative products. This has led to an increase in the availability and variety of RTD Coffee options in the market, with both local and international brands capitalizing on this growing trend. Local special circumstances also play a role in the development of the RTD Coffee market in Myanmar. The country's hot and humid climate makes cold beverages, such as RTD Coffee, especially appealing to consumers. Additionally, the rising popularity of coffee shops and cafes in urban areas has created a demand for RTD Coffee products that can replicate the café experience at a lower cost. Underlying macroeconomic factors have also contributed to the growth of the RTD Coffee market in Myanmar. The country's improving economy and rising disposable incomes have increased consumer spending power, allowing more people to afford RTD Coffee products. Additionally, the growing middle class in Myanmar has led to a shift in consumer preferences towards premium and higher quality products, creating opportunities for both local and international RTD Coffee brands. In conclusion, the Ready-to-Drink (RTD) Coffee market in Myanmar is developing due to changing customer preferences, growing trends, local special circumstances, and underlying macroeconomic factors. As consumers seek convenience and on-the-go options, the demand for RTD Coffee products continues to rise. With the increasing availability and variety of RTD Coffee options, both local and international brands are capitalizing on this growing market in Myanmar.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.