Ready-to-Drink (RTD) Coffee & Tea - Myanmar

The Ready-to-Drink (RTD) Coffee & Tea market in Myanmar has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee & Tea market in Myanmar is the changing preferences of consumers. As the country becomes more urbanized and the middle class continues to expand, there is a growing demand for convenient and on-the-go beverages. Ready-to-drink products provide a quick and easy solution for busy individuals who want to enjoy their favorite coffee or tea without the hassle of brewing it themselves. Additionally, the younger generation in Myanmar is increasingly adopting a Westernized lifestyle, which includes the consumption of RTD beverages.

Trends in the market: The RTD Coffee & Tea market in Myanmar is witnessing several key trends. Firstly, there is a rising demand for healthier options. Consumers are becoming more health-conscious and are actively seeking beverages that are low in sugar and calories. This has led to the introduction of a variety of RTD coffee and tea products that cater to this demand, such as unsweetened and low-fat options. Secondly, there is a growing interest in premium and specialty RTD beverages. Consumers are willing to pay a premium for high-quality and unique flavors, which has resulted in the emergence of artisanal and gourmet RTD coffee and tea brands in the market. Finally, there is a trend towards innovative packaging and branding. Companies are investing in eye-catching and sustainable packaging designs to attract consumers and differentiate themselves from competitors.

Local special circumstances: Myanmar has a rich tea culture, with tea being a popular beverage among the local population. This cultural preference for tea has influenced the RTD Coffee & Tea market in the country. While coffee consumption is also growing, tea-based RTD beverages continue to dominate the market. Local tea flavors and traditional brewing methods are often incorporated into RTD tea products to cater to the taste preferences of Myanmar consumers.

Underlying macroeconomic factors: The development of the RTD Coffee & Tea market in Myanmar is also influenced by several macroeconomic factors. The country has been experiencing rapid economic growth and urbanization, leading to an increase in disposable income and consumer spending power. This has resulted in a larger consumer base with the ability to afford RTD beverages. Additionally, the expanding tourism industry in Myanmar has contributed to the growth of the RTD Coffee & Tea market. Tourists, both domestic and international, are driving demand for convenient and refreshing beverages while exploring the country's attractions. Overall, the combination of changing customer preferences, market trends, local cultural influences, and favorable macroeconomic conditions has created a conducive environment for the development of the RTD Coffee & Tea market in Myanmar.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.