Non-Alcoholic Drinks - Myanmar

The Non-Alcoholic Drinks market in Myanmar has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. This trend is driven by a combination of global health consciousness and local special circumstances.

Customer preferences: Customers in Myanmar are becoming more health-conscious and are actively seeking out beverages that are low in sugar and free from artificial additives. This has led to a growing demand for natural and organic non-alcoholic drinks. Consumers are also increasingly interested in functional beverages that offer health benefits such as improved digestion or boosted immunity. As a result, companies in the Non-Alcoholic Drinks market are responding to these preferences by introducing new products that cater to these health-conscious consumers.

Trends in the market: One major trend in the Non-Alcoholic Drinks market in Myanmar is the rise of ready-to-drink (RTD) beverages. These convenient, on-the-go options are gaining popularity among busy urban consumers who are looking for quick and easy refreshment. RTD beverages are available in a variety of flavors and are often marketed as healthier alternatives to carbonated soft drinks. This trend is expected to continue as more consumers seek out convenient and healthy beverage options. Another trend in the market is the increasing popularity of traditional Myanmar beverages. Local drinks such as tea, coconut water, and fruit juices have always been popular in Myanmar, and they continue to be preferred by many consumers. These traditional beverages are often seen as more natural and authentic, and they appeal to consumers who value local products. As a result, companies in the Non-Alcoholic Drinks market are incorporating traditional ingredients and flavors into their products to cater to this demand.

Local special circumstances: Myanmar has a rich cultural heritage and a strong tradition of tea consumption. Tea is not only a popular beverage in Myanmar, but it also holds cultural significance and is often served as a gesture of hospitality. This cultural preference for tea has influenced the Non-Alcoholic Drinks market, with tea-based beverages being widely consumed and enjoyed by the local population. Companies in the market have recognized this preference and have introduced a wide range of tea-based drinks to cater to the local demand.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in Myanmar is also driven by underlying macroeconomic factors. The country has experienced rapid economic growth in recent years, leading to an increase in disposable income and a rising middle class. As a result, consumers in Myanmar have more purchasing power and are able to spend more on non-essential items such as non-alcoholic beverages. This has created a favorable market environment for companies in the Non-Alcoholic Drinks market, as they can tap into a growing consumer base with higher purchasing power. In conclusion, the Non-Alcoholic Drinks market in Myanmar is experiencing growth due to changing customer preferences towards healthier beverage options, the rise of ready-to-drink beverages, the popularity of traditional Myanmar beverages, local cultural preferences, and underlying macroeconomic factors such as rapid economic growth and increased disposable income.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.