Bottled Water - Myanmar

The Bottled Water market in Myanmar has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing preferences of consumers in Myanmar. As the country continues to develop and become more urbanized, there is a growing demand for convenient and healthy beverage options. Bottled water provides a convenient and safe alternative to tap water, which is often not considered safe for drinking in many parts of the country. Additionally, with increasing awareness about health and wellness, consumers are opting for bottled water as a healthier alternative to sugary drinks.

Trends in the market: The market for bottled water in Myanmar is also being driven by the increasing disposable income of the population. As more people have the means to afford bottled water, the demand for it has been steadily increasing. This is particularly true in urban areas, where consumers are more likely to have access to disposable income and are willing to pay a premium for bottled water. Another trend in the market is the rise of premium and flavored bottled water. As consumers become more health-conscious, they are willing to pay more for premium bottled water brands that offer additional health benefits or unique flavors. This trend is particularly popular among younger consumers who are looking for innovative and trendy beverage options.

Local special circumstances: Myanmar has a hot and humid climate, which makes bottled water a necessity for many people. The demand for bottled water is particularly high during the summer months when temperatures can reach extreme levels. Additionally, the lack of reliable infrastructure for clean drinking water in many parts of the country makes bottled water the only safe and accessible option for many consumers.

Underlying macroeconomic factors: The growing tourism industry in Myanmar is also contributing to the growth of the bottled water market. As more tourists visit the country, there is an increased demand for bottled water in hotels, restaurants, and tourist attractions. This has led to the expansion of the bottled water market and the entry of new players in the industry. Overall, the Bottled Water market in Myanmar is growing due to changing customer preferences, increasing disposable income, special local circumstances, and the growing tourism industry. As these factors continue to drive the demand for bottled water, we can expect the market to continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.