Market Insights Consumer Food Oils & Fats

Margarine - Hungary

Hungary

Revenue in the Margarine market amounts to €63.07m in 2024. The market is expected to grow annually by 5.14% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,332m in 2024).
In relation to total population figures, per person revenues of €6.52 are generated in 2024.
In the Margarine market, volume is expected to amount to 16.84m kg by 2029. The Margarine market is expected to show a volume growth of 1.3% in 2025.
The average volume per person in the Margarine market is expected to amount to 1.59kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Margarine Market in Hungary is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthier alternatives, competition from butter products, and economic challenges affecting purchasing power among consumers.

Customer preferences: In Hungary, consumers are progressively gravitating towards plant-based diets, fueling a rising demand for healthier margarine alternatives enriched with natural ingredients. This shift is influenced by a growing awareness of health and wellness, particularly among younger demographics who prioritize sustainability and nutrition. Furthermore, the increasing popularity of veganism and flexitarian lifestyles is reshaping purchasing behaviors, with many opting for products that align with ethical and environmental values, thereby challenging traditional margarine offerings in the market.

Trends in the market: In Hungary, the margarine market is experiencing a significant shift towards healthier, plant-based options as consumers increasingly prioritize nutritional value and natural ingredients. This trend is driven by a heightened awareness of health and wellness, particularly among younger generations who embrace sustainability and ethical consumption. Additionally, the rise of veganism and flexitarian diets is influencing purchasing decisions, prompting brands to innovate and offer products that meet these new consumer preferences. As a result, traditional margarine products face challenges, necessitating a strategic response from industry stakeholders to adapt to evolving market demands.

Local special circumstances: In Hungary, the margarine market is influenced by a combination of cultural preferences for traditional cooking and a growing demand for healthier alternatives. The country's culinary heritage emphasizes the use of fats in dishes, yet an increasing focus on health and wellness is prompting consumers to seek out plant-based options. Additionally, regulatory initiatives aimed at reducing trans fats are driving innovation in the sector. The popularity of local brands that emphasize natural ingredients further shapes consumer choices, leading to a dynamic market landscape that balances tradition with modern health trends.

Underlying macroeconomic factors: The margarine market in Hungary is shaped by macroeconomic factors including national economic health, consumer spending trends, and regulatory frameworks. As Hungary experiences steady economic growth, increased disposable income enables consumers to explore higher-quality, health-conscious margarine options. Fiscal policies promoting local production and sustainable practices further support market expansion. Global trends towards plant-based diets and health awareness also influence local demand, while regulatory initiatives aimed at reducing unhealthy fats are fostering innovation. Consequently, these factors create a competitive landscape where traditional preferences intersect with modern health demands, thereby driving market dynamics.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.