Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Hungary

Hungary

Revenue in the Tomato Ketchup market amounts to €58.91m in 2024. The market is expected to grow annually by 5.22% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,572m in 2024).
In relation to total population figures, per person revenues of €6.09 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 20.49m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 2.4% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.9kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Tomato Ketchup Market in Hungary is experiencing minimal growth due to factors such as low consumer awareness and limited adoption of digital technologies. Despite convenience offered by online services, slow market growth is impacted by a lack of health awareness and traditional food preferences.

Customer preferences: A notable shift in the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is the growing demand for healthier and organic options. With an increasing focus on health and wellness, consumers are opting for ketchup made with natural ingredients and free from preservatives. This trend is fueled by a growing awareness of the potential health risks associated with processed foods and a preference for clean label products. Additionally, the rising popularity of plant-based diets has also led to a higher demand for vegetarian and vegan ketchup options.

Trends in the market: In Hungary, the Tomato Ketchup Market within the Sauces & Spices Market is seeing a growing demand for healthier and more natural options. Consumers are increasingly seeking out ketchup made with organic and locally sourced ingredients. This trend is expected to continue as consumers become more health-conscious and concerned about the origin and quality of their food. This presents opportunities for industry stakeholders to cater to this demand and differentiate themselves in the market. However, it also poses challenges for traditional ketchup brands who may need to adapt their products to meet this trend.

Local special circumstances: In Hungary, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is influenced by the country's strong agricultural sector and its long history of tomato cultivation. The local preference for spicier and more savory flavors also sets the market apart from other regions. Additionally, strict labeling regulations and a growing demand for organic and natural products have shaped the market's dynamics. These factors have led to the emergence of unique, locally-sourced ketchup brands and a focus on high-quality, natural ingredients.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Hungary is significantly impacted by macroeconomic factors such as consumer spending power, government policies, and trade agreements. The country's stable economic growth and increasing disposable income of consumers have led to a growing demand for convenience foods, including tomato ketchup. Furthermore, favorable trade policies and agreements with neighboring countries have enabled the market to grow, as Hungary serves as a key export hub for tomato ketchup products. However, rising inflation rates and fluctuating currency exchange rates may pose challenges for market players in terms of pricing and profitability.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.