Market Insights Consumer Food Confectionery & Snacks

Confectionery - Myanmar

Myanmar

Revenue in the Confectionery market amounts to €1.32bn in 2024. The market is expected to grow annually by 8.99% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€77bn in 2024).
In relation to total population figures, per person revenues of €23.97 are generated in 2024.
In the Confectionery market, volume is expected to amount to 419.60m kg by 2029. The Confectionery market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Confectionery market is expected to amount to 6.0kg in 2024.

Key regions: Spain, Canada, Japan, South Korea, Russia

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Confectionery & Snacks Market in Myanmar is experiencing minimal growth due to factors such as low disposable income, limited access to digital technologies, and preference for traditional snacks. However, increasing health consciousness and convenience offered by online services may drive growth in the Chocolate and Sugar Confectionery sub-markets.

Customer preferences: Consumers in Myanmar are becoming more health-conscious, leading to a rise in demand for healthier and more natural confectionery options. This trend is driven by a growing awareness of the negative effects of processed foods and a desire for more wholesome alternatives. Additionally, there is an increasing preference for locally-sourced and organic ingredients, reflecting a cultural shift towards traditional and sustainable practices. As a result, companies in the confectionery market are introducing healthier and more natural products to cater to this evolving consumer preference.

Trends in the market: In Myanmar, the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier options. This trend is driven by increasing health consciousness among consumers, leading to a rise in sugar-free and organic confectionery products. Additionally, there is a shift towards using natural ingredients and flavors, as well as the adoption of sustainable packaging. These trends are significant as they cater to the changing preferences of consumers and align with global sustainability efforts. As a result, industry stakeholders need to adapt and innovate to meet the evolving demands of the market.

Local special circumstances: In Myanmar, the Confectionery market is heavily influenced by the country's geographical location and cultural preferences. The tropical climate and abundance of local ingredients, such as coconut and palm sugar, contribute to the unique flavors and textures of Myanmar's confectionery products. Additionally, the country's Buddhist majority and traditional tea culture have influenced the demand for sweet snacks, particularly during religious festivals and tea ceremonies. Furthermore, the recent economic and political reforms have led to an increase in foreign investments and a growing middle class, resulting in a shift towards Western-style confectionery products.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and economic stability. In Myanmar, the market is impacted by the country's recent political and economic reforms, which have attracted foreign investments and boosted consumer confidence. However, the market also faces challenges due to inflation and supply chain disruptions caused by the COVID-19 pandemic. Furthermore, the shift towards healthier snacking options and increasing awareness about sugar consumption are also shaping the market's growth trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.