Market Insights Consumer Food Spreads & Sweeteners

Spreads - Myanmar

Myanmar

Revenue in the Spreads market amounts to €322.90m in 2024. The market is expected to grow annually by 12.74% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€17,480m in 2024).
In relation to total population figures, per person revenues of €5.88 are generated in 2024.
In the Spreads market, volume is expected to amount to 152.10m kg by 2029. The Spreads market is expected to show a volume growth of 7.2% in 2025.
The average volume per person in the Spreads market is expected to amount to 2.2kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Spreads Market in Myanmar is experiencing mild growth, influenced by factors such as increasing consumer preference for convenience, rising health consciousness, and the adoption of digital technologies. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter also contribute to this growth.

Customer preferences: Consumers in Myanmar are becoming more health-conscious and are opting for healthier spreads and sweeteners, such as natural and organic options. This is driven by the growing awareness of the negative effects of processed and artificial ingredients on health. Additionally, there is a growing preference for locally sourced and traditional ingredients, as consumers are seeking to support local producers and preserve their cultural heritage. This trend towards healthier and more natural options is expected to continue, as consumers prioritize their well-being and seek out products aligned with their values.

Trends in the market: In Myanmar, the Spreads & Sweeteners Market is experiencing a shift towards healthier options, with consumers becoming more health-conscious. This trend is driven by the rising prevalence of chronic diseases, leading to a demand for low-sugar and natural sweeteners. In addition, there is a growing interest in locally sourced products, promoting the use of traditional sweeteners like palm sugar. These changing preferences provide opportunities for industry stakeholders to diversify their product offerings and cater to the evolving needs of consumers. However, it also poses challenges for international players who may struggle to adapt to local tastes and preferences.

Local special circumstances: In Myanmar, the Spreads & Sweeteners market is heavily influenced by the country's cultural preferences for traditional, natural ingredients. This has led to a rise in demand for locally made spreads and sweeteners, such as palm sugar and tamarind paste. Additionally, the country's strict regulations on imported goods have created a unique market for domestic brands to thrive. These factors have contributed to a highly competitive and diverse market, with a strong focus on promoting and preserving local products.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market is influenced by several macroeconomic factors in Myanmar. The country's economic growth and stability are key drivers of market performance, with a growing middle class and increasing disposable income contributing to higher consumer spending on food products. Government policies and regulations, such as import tariffs and trade agreements, also impact market dynamics. Additionally, rising health concerns and changing dietary habits are driving demand for healthier and more natural spreads and sweeteners, creating opportunities for market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.