Market Insights Consumer Food Bread & Cereal Products

Pasta - Myanmar

Myanmar

Revenue in the Pasta market amounts to €353.40m in 2024. The market is expected to grow annually by 12.06% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,690m in 2024).
In relation to total population figures, per person revenues of €6.43 are generated in 2024.
In the Pasta market, volume is expected to amount to 288.70m kg by 2029. The Pasta market is expected to show a volume growth of 5.5% in 2025.
The average volume per person in the Pasta market is expected to amount to 4.2kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Pasta Market in Myanmar is seeing moderate growth due to factors such as consumer preference for traditional foods and limited access to digital technologies. This has resulted in a subdued growth rate in the Bread & Cereal Products Market within The Food market, hindering the overall market growth.

Customer preferences: As health-consciousness grows among consumers in Myanmar, there has been a noticeable shift towards healthier and more nutritious options in the Pasta Market of the Bread & Cereal Products Market. This trend can be attributed to the rise of health and wellness influencers on social media, as well as the increasing availability of organic and gluten-free pasta products. Additionally, with the rise of dual-income households and busy lifestyles, there has been a growing demand for convenient and easy-to-prepare pasta meals, leading to an increase in the sale of ready-to-eat and instant pasta products.

Trends in the market: In Myanmar, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with a growing demand for whole wheat and gluten-free pasta. This trend is driven by increasing health consciousness among consumers, as well as the influence of Western food culture. Additionally, the rise of e-commerce and online grocery delivery services is providing more access to a wider range of pasta products. This trend is expected to continue, presenting opportunities for industry stakeholders to tap into this growing market segment.

Local special circumstances: In Myanmar, the Pasta market is heavily influenced by the cultural preference for rice over wheat-based dishes. This has led to the adaptation of traditional pasta dishes to incorporate local ingredients and flavors. Additionally, government regulations on wheat imports have limited the availability of certain types of pasta, creating opportunities for local producers to fill the gap. Furthermore, the country's geographical location and limited transportation infrastructure have also impacted the supply chain and distribution of pasta products, making it a unique market compared to others in the region.

Underlying macroeconomic factors: The global economic trends play a crucial role in shaping the Pasta Market of the Bread & Cereal Products Market within The Food market in Myanmar. The country's economic growth and stability, as well as its currency exchange rate, have a significant impact on the demand for pasta in the market. Fiscal policies and government initiatives, such as trade agreements and investments in infrastructure, also have a direct influence on the market performance. Furthermore, consumer spending power and disposable income are key factors that determine the purchasing behavior and consumption patterns of pasta in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.