Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - India

India

Revenue in the Other Cereal Products market amounts to €7.09bn in 2024. The market is expected to grow annually by 7.67% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €4.92 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 4.97bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 3.6% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 2.9kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Comparaison de régions

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Analyst Opinion

The Other Cereal Products Market in India is experiencing minimal growth, impacted by factors such as low consumer awareness and limited availability of online services. Despite this, the market continues to expand, driven by the rising demand for diverse cereal options and convenient breakfast choices.

Customer preferences: The Other Cereal Products Market in India is experiencing a rise in demand for healthier and organic options, as consumers become more health-conscious. This trend is driven by a growing awareness of the benefits of clean eating and the impact of diet on overall well-being. With an increasing focus on wellness, there is a surge in demand for alternative flours, such as gluten-free and ancient grain options, as well as innovative cereal products made with superfoods and functional ingredients. This shift in consumer preferences is also supported by the rise of flexitarian and plant-based diets, as individuals seek to reduce their meat and dairy consumption for health and environmental reasons.

Trends in the market: In India, there is a growing demand for healthier food options, leading to a rise in the consumption of Other Cereal Products. This trend is driven by a shift towards healthier lifestyles and increasing awareness of the nutritional benefits of cereals. Additionally, there is a growing preference for traditional and local cereal products, such as ragi and millet, over processed and packaged options. This trend has significant implications for industry stakeholders, as it presents opportunities for new product development and marketing strategies that cater to the increasing demand for healthier cereal options in the Indian market.

Local special circumstances: In India, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by the country's diverse cultural preferences. The demand for traditional cereal products such as idli, dosa, and poha is high, while the westernized cereal products like cornflakes and oats are gaining popularity among urban consumers. Additionally, the government's focus on promoting healthy eating habits has led to the rise of fortified and organic cereal products in the market.

Underlying macroeconomic factors: The performance of the Other Cereal Products Market within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as consumer spending power, government policies, and trade agreements. Countries with stable economic conditions and supportive policies for the food industry, such as subsidies and tax incentives, are expected to witness higher market growth. Moreover, the increasing demand for healthy and convenient food options, driven by rising health consciousness and busy lifestyles, is also contributing to the growth of this market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.